What does video marketing mean? In short, you’re only using online videos to spread a message or promote your business. It looks easy, but there is some information necessary to understand first. Reading the article below can help you learn video marketing basics.
You can’t expect viewers to watch videos over 20 minutes in length. If you want to show how to use your product, you can use around 20 minutes. Simply talking to the audience to keep them informed or advertise a deal should not go over 10 minutes.
Video marketing doesn’t give you much time to catch viewer attention. It is important to make a strong impact in the initial 15 seconds. During this time, a video teaser should be used to draw in viewers.
Do not ignore the power of YouTube. You should start all of your video marketing efforts on this site. After all, it’s free hosting for your videos. You can also take advantage of being on the third most highly-trafficked site anywhere. Since it is the most popular video sharing site, your video is more apt to be seen.
You should always think carefully about what you are putting in your videos. The data contained here is important because it allows you to monitor your page views and see where your viewers are coming from. This information can help you find other ways to attract viewers.
Make sure you follow a script for both your video introduction and conclusion. Be sure to introduce yourself and say a little something about your company at the start of your video. The video should end with your company name and an invitation to click a link to your site.
There is no better way to start your video marketing campaign than to just dive in and make your videos. Do not be hindered by your fear of innovation or experimentation. After a while, you can figure out which techniques are most effective. Use what you learned here for guidance.
