One of the most effective Internet marketing strategies that you can employ is search engine optimization. The higher up your site is in search results, the more visibility you will have to potential customers. You are going to find some useful SEO tips that will help you to improve the ranking of your site.
Try not to use too much Flash on your site. Flash can take a long time to load and can not currently be read by search engine spiders, therefore any text included in a Flash file will not be indexed. To properly optimize a site for the search engines, the content must be crawlable and visible to the search engines.
Descriptive introductions help search engine spiders better catalog your site. Keep your text down to 60 characters or less, since many search engines cut off the content at that point. Search engines will also give less significance to words after the 60 character limit.
Your site’s URL should contain keywords. The page won’t rank high if the URL has numbers or symbols. Making sure relevant keywords from your site and content are included will always help garner traffic.
While building a better search engine optimization strategy, having a description tag that is efficient is a good way to bring searchers to your website. This particular tag should be thirty words or less. This page should be no more then 100 KB.
A lot of people think that using keywords in HTML comments is useful for SEO. Focus instead on the content within your website.
Refresh and update your content often with new information. Set a weekly goal for yourself, and make sure to stick to it. Websites with new content will be more attractive to the web crawlers than those with older updates. Sites that have new content on a regular basis tend to rank higher in the search engine results
Keep in mind search engine algorithms change often, and what will work today may not work on a continuous basis. You should stay on top of what is going on in SEO.
