In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.
Your printed advertisements should include QR codes for your technologically savvy customers. Those with smart phones and appropriate mobile devices can easily access specials or your website. You should include the QR code on everything – catalogs, brochures, business cards and posters. The QR code provides additional information to people that are interested in your business.
When composing your mobile website copy, be succinct. Mobile device screens are small, so droning on and on about a product just to get more keywords in is annoying to readers. With mobile marketing, you need to be short, sweet, and to the point.
Enlist the aid of your friends in testing your website, emails, advertisements and other aspects involved in your campaign. If in need of an unbiased opinion, you can hire other people to test your campaign.
Changes in your market will dictate changes in your customer base. You can gain or lose customers based on outside influences that you cannot control. Changes in technology can have a dramatic effect on your business, so stay up to date on all of the latest advances in technology.
Avoid texting your customers during odd hours, such as early mornings or late nights. Even though a person may like what you have to offer, nobody wants to hear about it at ridiculous hours.
Once you have finished reading this article, you will be that much closer to becoming an effective mobile marketer. A great deal of information is available, and you must know how to use that information to your advantage. Utilizing these suggestions will allow you to begin creating a promotion plan for your business.
