There are many things you should consider when starting your mobile marketing campaign which can make it overwhelming when figuring out where to start. This article will take some of the guesswork out of the process of promoting your business in the mobile realm.
Begin by building up your mobile marketing database. Do not slap customers’ cell numbers onto your subscriber list just because you have access to them. You really need to get their permission before starting. You can accomplish this by using web forms or you can have the person sign up via text messaging.
Do not send irrelevant texts to your customers. Always have something important to say when you message them. Sending random messages to customers has been the downfall of many actual marketing campaigns. Customers can get all the funny, cute messages they want from their friends; what they expect from marketers is useful information.
Qr Codes
You should make sure QR codes are on your printed ads to attract tech-savvy users. The codes give access to your site, where you can offer coupons or special deals for those with smartphones. Print the QR codes on brochures, posters, catalogs and business cards. When a customer has a genuine interest in your service or product, it is possible for him or her to get more information right away when a QR code is in place.
Draft a mission statement that will keep you on track as you roll out your mobile marketing campaign. Sticking to your mission statement keeps your business focused and efficient.
All mobile marketing techniques share some basic rules, though the specifics vary. Specifically, the differences arise in how the technical aspects are executed. All you need to choose between them is a little bit of research and some common sense to select the right techniques that work for your budget and business plan.
