At one point in time, many businesses viewed the world of social media as a playing ground for kids. Those days are long gone. In today’s society, social media sites provide a valuable tool for marketing and branding any business. With such a level of importance placed on these sites, it is equally important to make your social media marketing plan an effective one. In this article we will give you a few tips for starting out right.
Maintain a current and relevant blog. Post all sales or promotions to the blog as they occur. Also be sure to post about changes to your business, such as grand openings of new stores, changes to your hours of operation, or going-out-of-business sales. – post it on your blog too.
Each blog post should include an option to share the content on Facebook or another social media site. This allows one-click sharing with a visitor’s Facebook friends directly from your blog. This can have a multiplying effect and expand the number of viewers. This, in turn, will generate even more visitors to buy your products.
Social Media
If using social media, let all current customers know. Many social media sites will alert all of the follower’s connections that they have begun following a new company or person. It is this type of free advertisement and customer loyalty that you cannot afford to pass up. Also, it provides a credible and reliable source, which is better than a simple promotion.
You want to do more than just pushing products to get a lot of people to follow you. Fill them with interesting and informative content related to your niche, such as stories, articles and links. Interact with your audience, create giveaways, and post images, especially niche-relevant LOL cats. Keep your followers interested and engaged. Do product engagement, not product placement. Try to find ways to have customers think about how your business and products adds to their way of life, rather than how you will affect them financially.
Talk about your social media progress in your content. For example, you could develop an article that celebrates your company reaching one thousand Twitter followers. Be certain to demonstrate gratitude to those who enjoy your contributions and make sure they know about your social media involvement. The popularity of this type of information may astound you.
Combine social media and email marketing. Make sure that your emails contain buttons or links to your Facebook or Twitter accounts, with a note that you personally answer customer questions there. It is also a great idea to provide an option for subscribing to your newsletter in any email correspondence.
Social Media Marketing
Social media marketing is a modern, friendly, new marketing method that can benefit any kind of business. Use it to market your brand or business and you may be seen by millions of people. This article showed you basic tips for creating a quality campaign using social media marketing.