As is true for any marketing campaign, your social media efforts need a desired demographic to target, and a message and medium to get through to them. After these elements are completed, you may start to apply the information found in the helpful tips below.
Allow people to post the material that you post for social media sites. For instance, that “Retweet” feature is a great one to have. By doing this, you’re enabling people to share your material with their friends. It’s actually taking a lot of marketing work away from you! This can greatly increase your exposure.
Social Media
Tell all your customers that you plan to use social media in your marketing campaign. When your existing customers follow you on most social media websites, all of their followers will know about it. This is basically free advertising and shouldn’t be underestimated. It also has more value than regular advertising because it is essentially a referral.
You need to have a “like box” on your blog that is linked to Facebook. This lets people “like” you at Facebook. People will be more than likely to like your page if there is a section on your site where they can do it, as opposed to having to go to your profile directly and doing it. The easier it is to do for you, the better it will be for you.
Make your site more social media-friendly with comments, ratings and favorite lists. By having these social media tools on your site, your consumers have the ability to participate in what you are trying to promote.
Try using Facebook games. Take advantage of the popularity of games on Facebook by developing an interesting game that showcases your product or service. Many brands have executed this marketing technique effectively, turning their little Facebook app into a viral sensation. Think about having a professional designer create a game for your business.
Write new posts on Twitter as often as possible so that your updates do not get buried in your followers’ feeds. The key to success on Twitter is by posting quality content frequently. Making your posts short will allow you to get a couple good updates from a single event.
Make sure you track your progress. You should know how many visitors and followers you have on all of the sites you use. These figures should give you a general idea of whether or not your strategy is successful. If you aren’t keeping track of the results, you can’t possibly know what’s working and what’s not.
By adhering to the tips here and absorbing new info every day, you will see yourself grow in many ways. It will be difficult to achieve both, but you will have a great company and money in your pocket if you can do it.
