Is reputation management something you’re interested in? You may not be on the same scale, but you can still benefit from their example. Here are some ideas to help you think about a reputation in an ever changing market.
To make sure you have a great reputation for a business online, your web pages should have SEO done to them. The key search term will likely be the name of your firm. Search engines like authoritativeness. When they consider you an authority, they’ll be more willing to move up your site in search results.
Keep up on your social network activities. Most people expect that if they put up a question on your page or site, you will respond to them. Try to do so quickly. You can stand out from your competition since many businesses won’t be quite as vigilant.
Keep a close eye on how you are perceived on the Internet. You can’t be sure when a negative review can pop up from someone that doesn’t like you, your business, or is just an unhappy customer. Checking online search results helps you knock it down from the top of the page. Try to do this a couple of times per month.
If you offer a private deal or promotion, make sure the word doesn’t get out. If you offer compensation for a complaint, this is even more important. One thing you don’t want is to post what you are doing for a complaint and then get a lot of complaints to get free stuff from your company.
Go to your customers. If you know you have customers who frequent a particular spot, join them there. When you are where your customers are at, you then have the chance to get to know your customers better, helping you give them better service. Lots of folks like interacting in social environments and will be far more receptive.
Have you learned what you needed to know? You should be prepared to defend your reputation from any negative attacks that you may suffer. Do all you can to be respectful and build your business.
