Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Have QR codes on your printed ads for the more tech-savvy consumers. Customers can then use their smart phones to reach your website and find coupons. Put them on every printed marketing item, including business cards, catalogs, brochures and anything else. With easy availability, customers who have a need or desire for your services and products can reach out to you through the QR codes.
Paying an expert to do the job is the best thing to do if you want your site properly optimized for mobile use. It can be quite difficult to develop a mobile website that is attractive and appealing. Don’t be afraid to hire experts to do this for you.
You can use your friends in order to beta-test your marketing efforts with emails, website, banner advertising, and other venues. You could even pay someone to test it for you if you want an unbiased opinion.
Be sensitive to customers sleeping hours when sending out text notifications. These customers are more likely to be upset with you, than excited about the promotion.
You can grow your profits by using mobile marketing. There are many more people that are using their phones to download apps or use social networking sites. Mobile devices and social networks are great platforms to advertise your products and services. It is a must that you deliver your marketing efforts to the customer.
Mobile Marketing
It is very easy for your mobile marketing approach to backfire and annoy people. Research a variety of approaches before beginning your mobile marketing program. You will be rewarded with an expanding customer base and some exciting new avenues for your business to pursue.
