Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Don’t ever message customers without a reason. Always have something important to say when you message them. A marketing campaign that starts sending out random or useless texts will not be a success. They want useful, relevant messages, not lighthearted banter as if you were their goofy friend.
Independent mobile platforms require a home base or domain. Being mobile is a way to urge people to check out your home base, and also to stay in contact with those customers who are already avid visitors at your home base. You should never develop your entire business around a mobile platform.
Keep in mind that there can be different levels of mobile customers because of various outside influences; also note that once the entire market changes then customer base changes as well. For example, technology issues can cause you to lose some of your business, so it is essential for you to stay updated on advances in this area in order to keep up with or surpass the competition.
Text Message
Send mobile marketing messages during normal business hours. Regardless of how enthusiastic customers are about your products and services, and regardless of how appealing your text message content is, it is highly unlikely that a customer is going to be thrilled about receiving a text message while they are sleeping, or as soon as they wake up.
There is significant promise to be found in mobile marketing, though it must be used carefully, so as to avoid annoying potential customers. Apply your mobile marketing efforts respectfully and consistently to get the best results. Your efforts will result in new customers and increased business.
