What all have you found out about mobile marketing? Have you mapped out your marketing strategy? Would you like to improve your current one? Is your mobile marketing strategy working with or against your business? Are you confident that you are using your plan the way you should? If you get stuck when considering these questions, it’s time to read this article.
For the most technologically savvy customers, include QR codes on all printed advertisements. QR codes are a good way to get people that have smart phones to visit your site. Examples of printed materials where the QR codes should be placed include: posters, business cards, flyers, brochures and catalogs. With a QR code, an interested customer can instantly find out more information about your products and services.
On your site in particular, you need to learn to say more with less in your mobile content. It is unacceptable to include wordy product descriptions and endless chains of landing pages that do nothing to enhance users’ experiences. Brevity is the crux of mobile marketing communications.
Ask your friends to test your campaign before you make it public. You can pay an outside source to test your mobile marketing and give you an opinion of how they feel it will help or hinder your company.
A business’ customer base usually stays the same unless it’s market changes. However, you must always realize that customers may leave due to things occurring outside the range of your market. Older technology can turn away potential customers, so you will need to be informed on all new technologies in order to compete.
Are you more informed when it comes to mobile marketing? Do you have a new plan or a better plan now? Can you now use things that work with your business? Do you know how to properly apply your plan? With any luck, the tips above should have created better answers.
