Would you like to know more about how big companies manage their reputations? You may not be on the same scale, but you can still benefit from their example. If you want your business to succeed, you need to learn more about reputation management.
To improve your reputation, always make sure customers are satisfied with follow up communication. The larger your business, the more true this is. They want to feel as though they mean something to you. You may want to try automated systems to follow up on their purchases. You can also ask them to give comments on recent transactions.
Positive Feedback
In terms of fielding negative comments, you should always stay proactive. Make sure that there is lots of positive feedback and reaction to your brand, and you’ll simply drown out any negative feedback. Make sure you update with positive feedback regularly as well.
Stay up-to-date on the latest news about your services. This will help to keep your brand fresh, and it gives you an edge against your competition. Spend a few minutes daily searching online for important stories of interest.
Pay attention to your online presence. It only takes one negative review to hurt your business. Checking online search results helps you knock it down from the top of the page. Try to do this once or twice a month.
Make sure any private sale remains private. This is very important, especially if you get a complaint and then offer a discount to help remedy the situation. You don’t want unscrupulous people trying to get free things by falsely complaining about your product.
When searching for any mention of your company online, and then finding something that’s untrue, try petitioning the site owner asking them to remove it. If there is proof this information isn’t accurate, they will remove it for you.
Have you learned what you needed to know? Surely, you’re ready to shine. Do all you can to be respectful and build your business.