Reputation management is one of those business skills that truly can make or break careers. Sadly, too few business people respect the effort necessary for reputation management. With the following advice, anyone can do a better job of managing their reputation.
To improve the reputation of your business, always follow up on any issues with your customers. This is particularly true if your business is larger. It’s important to have them feel like you care for them, like they matter. Try using a system that’s automated and can work with a customer. You can also ask them to provide feedback on purchases they have made.
Have a good reputation by making sure an unhappy customers is satisfied. Transforming a negative impression into a happy one will demonstrate your concern for your customers. If you’re doing this on the Internet, it’s even better. Others will see how you assist the unhappy customer and will leave with a positive impression.
Social Media
Keep an eye on social media pages. Arnold Worldwide says that more than 50 percent of customers expect responses to the concerns they post on social media sites. Reply to questions within an hour if you can. Most companies aren’t going to be as diligent as you, so this will give you a leg up.
Take great care that all of your social media posts are handled professionally. Social media pages represent you, so don’t ever put a negative spin on them. A little bit of a personal touch is good, but don’t be unprofessional.
You can have a difficult time building your business if you don’t take reputation management into account. Not understanding how to give others a positive perception of you can mean professional suicide. This means that you need to come back to this advice frequently to stay out of trouble.
