Search engine optimization helps website owners use certain techniques to get their websites noticed by all the major search engines. Do extensive keyword research, and insert keywords into your website’s content to rank high on search engines. Over the next few minutes, this article will shine some light on the different methods that search engines use to rank websites.
Don’t use dynamic queries if you can avoid it. A URL like www.mysite.com?sid=100&mode=q may not even be indexed. Make each URL simple and directly related to the topic of each page, for both the search engine and your potential visitors.
Visitors need to visit and remain on your site in order for the PageRank algorithm to boost your ranking. New evidence suggests that the length of time a visitor spends on a website influences the sites rankings. This information is according to metrics such as Quantcast scores. Try adding forums to the site, or allow for comments on key topics and articles. Encouraging participation will increase the amount of time visitors want to stick around.
If you are working on SEO, avoid Flash. Flash isn’t read by the spiders and won’t be indexed. Only visible information will be crawled by search engines.
Rather than joining link exchanges, think about working with article exchanges that help you with search engine results. An article exchange is when you post an entire article by another website owner on your site, crediting them with a link, and they do the same with an article you have written. It is more efficient than exchanging links, and a win/win for both site owners.
Search Engines
As you have learned, a large part of optimizing your site for search engines is simply knowing how to use popular keywords. Adding these words to your site can help search engines find your site if the user types in those terms. Read on for ideas on how to effectively use keywords.
