It seems everyone is jumping on the social media bandwagon. You can’t just learn to use social media to promote your business like a master overnight, though. Nonetheless, there are a few basic tips you can follow to jump start your social media marketing success.
When launching your marketing campaign on social media, invite all of your friends, relatives and contacts to your site. They don’t even have to be potential customers to help you attract potential customers. The first step you want to take is actual network building. Go for the gusto!
If you’re new to social media marketing, let your current customers know that they can now find you on these sites. Invite them to “like” your page, and encourage them to share your page with their friends. This form of free advertising should not be overlooked. Also, it provides a credible and reliable source, which is better than a simple promotion.
Make certain you update your social profiles often. People who use social media sites thrive on constant streams of information, so failing to update frequently will quickly lose you followers. The optimal frequency for updates is several times per week.
Make sure there are plenty of links to the social media pages you have created on everything you do; you can also have an RSS feed that details your latest activity, too. Things like RSS feeds and other widgets should be visible on every social site you own. You may want to consider adding a link between profiles so as to get your audience to find you on your other sites.
Tools such as Tweepi and Twellow are integral for social media marketing. These handy gadgets permit you to specifically target users who are among a certain area of interest and those who yield the most influence on the site. This way, you can create a list of those you can follow, and hope they follow you back.
Be flexible with updating your pages. Create excitement by updating the content of your social media sites more often when launching new products or services. However, if you’re finding it hard to think of top quality content, you may want to think about posting less.
This not might be everything you need to know, but it is a good start. Social media is still in its infancy and, therefore, still morphing to suit people’s needs. Use every tool you can to gain and keep a large audience.
