Popular networking sites like Facebook are just the beginning. Those big sites are obviously popular, but you’re missing a lot of money-making, business-growing potential by only focusing your efforts on such a narrow scope. These tips will help you develop, as well as maintain a strategy that will work.
Set up a blog and regularly update it. If you are running a sale, you should always share that with social media sites. All relevant information should be included. You’re going to want to post this material to your blog too.
Include a re-tweet option on every post to your blog. When you place this on the top of your post, it makes it easy for others to share your blog via Twitter. Not to even mention that more and more people will see your material as it’s shared across the web.
Provide special offers to your followers. These offers should be something that is unique. You do not want your followers to be able to find something similar elsewhere. Try doing a giveaway or contest for your followers. If that is not feasible for your business, offer a coupon or unique item. You can also have announcements that are made specifically on social media websites.
Today’s social media marketing is all about Web 2., so make sure that you’re using the appropriate widgets and applications on your site. Using a widget somewhere on your site can help you gain followers. A widget will also let the visitors share your page directly from your site.
Guest Blog
Think about guest blogging or permitting another blogger in your field to write a guest blog for your site. Both of these methods will help drive traffic to your site. When you guest blog on another blogger’s site, make sure part of your agreement includes leaving a link back to your site. You should allow all guest bloggers to post their own links on your blog as well. These blogger’s followers will probably investigate your website from either their blog or your own post.
Building up your social media marketing requires time and patience. You will likely not see overnight success. Though not entirely unheard of, you probably cannot produce a viral posting right away. With this in mind, take the long view and build your follower network over time.
As businesses increasingly use social networking sites as a way to connect with their customers, it becomes more important to consider using this marketing strategy. By not using a social media platform in any business marketing plan, is really hurting your business in today’s world. Apply the insights learned here to get started with a solid foundation in marketing via social networking sites.
