Essential Tips For Social Media Marketing Plan

TIP! If you are using a blog to promote your site, there is a Retweet button up top which you should use. Having this atop each post allows others to easily share the information through their Twitter accounts.

Social media marketing offers a way for companies to promote themselves like no other technique. You can promote your service or product easily, with little to no cost. This article can help you start using this style of marketing.

TIP! You have to be patient when trying to build a social media presence. It is unlikely that you can recruit 15,000 fans in 24 hours.

Try using a retweet button in your blog post if you have your own blog. You will get people to post your blog using Twitter by placing this button there. It will allow you to reach more people, more often.

TIP! When dealing with social media marketing, make sure you are remaining active. To be successful, you’re going to need to socialize.

If your business has a Twitter presence, engage your followers and other members of the community regularly. You will be more respected when you answer questions quickly and accurately and thank followers who mention you. Doing all this creates positive relations with your followers. Set yourself up as a genuine individual — not simply a business.

Always answer to the messages and comments you receive on social networks. It’s common to look over a question or comment, so keep an eye out for them.

Guest Bloggers

TIP! While social networking sites generally adopt a very casual tone, you should nonetheless manage your page with professional and respectful content. Be friendly but keep your tone professional.

If you want to increase your following and your reach, you should try to branch out and post on other people’s blogs or even allow guest bloggers on your own site. Any way you look at it here, you can potentially increase your base. Be sure that part of the guest blogging contract involves the blog owner linking back to your own site. You should allow all guest bloggers to post their own links on your blog as well. The followers of the guest blogger will probably read this post and check out your site.

TIP! Attract more followers by offering coupons and special offers. This will help your customers feel like VIPs, because they will get better prices and deals, while simultaneously helping build your business.

Building up your social media marketing requires time and patience. You probably will not develop a web of 10,000 followers overnight. Even though it has been known to happen in the past, the likeliness of you doing it is next to nothing. Your followers will increase as time goes on.

TIP! Read about social networking. You may already be profiled on Facebook, but remember to using social media professionally is quite different than just talking to your friends.

Next time you upload a video onto YouTube, ensure that your website link is contained within the video description. Additionally, you should make sure your Facebook and Twitter link buttons are located beside the videos for viewer convenience. Luring YouTubers to subscribing to your Twitter and Facebook accounts proves strangely effective since they’re probably going to spread your videos around.

Social Media

TIP! Be selective about what you post on Facebook, making sure that it packs a punch while creating interest. Don’t share just anything, just to share.

Many companies are utilizing social media marketing, because it provides excellent results for very little money. Take advantage of the suggestions you’ve read here, and you’ll see for yourself how social media can help your business grow.

Enhancing Your Bottom Line With Social Media Marketing

TIP! Always post to your blogs often. This will help your readers to become excited when they read your page.

Social Media is the newest and greatest way to market your business in this economy. Business owners are not always aware of the best ways to plan a campaign, target an appropriate audience, or make the best use of the budget they have for marketing. This article will guide you in how to effectively set up your campaign to be highly effective in achieving the goals you desire.

TIP! Create a blog and try and keep the content you add relevant. Post any promotions or sales you have via your blog.

Always answer to the messages and comments you receive on social networks. Make it a practice to look at commentary that is left on your site, and communicate with those who are communicating with you.

Guest Bloggers

TIP! Before you get started in the area of social media marketing, come up with a plan. Decide who will be in charge of managing the pages, the kind of layout you desire and the amount of time you are interested in investing in it.

Consider writing a guest blog or allowing a popular blogger in your niche market to guest blog on your site. This can help bring more traffic your way. Anytime you agree to be a guest blogger on someone’s blog, ask that they put a link to your site in their blog roll or in the post. On the same token, allow your own guest bloggers the same courtesy. You are likely to get more traffic from your guest bloggers followers.

TIP! If you want to get off on the right food with social media marketing, just act like you know what you are doing until you become successful. Research the social media marketing techniques that your competitors are using, and model your plan after theirs until you determine what strategies best suit your business and the needs of your customers.

If you need help, don’t be shy about asking for it! There are many professionals that would be capable of creating a strong social media campaign that will help you take advantage of this enormous market. This can be costly, but will be well worth the expense in the long run.

TIP! Make use of Twitter related tools, like Twellow. These tools will help you find users in your target audience, and identify those users who are most influential.

Make sure your posts aren’t condescending or give the reader the impression you are too cocky. Regardless of how large or successful your business is, consumers never want to feel like they are being talked down to. Do not make yourself seem more prominent than your customers or followers. Here are the cornerstones of success.

TIP! Add new postings to Twitter whenever you can so that new material does not go unnoticed. With Twitter, volume counts.

Your social media pages should have buttons all over. In addition, an RSS feed that provides all your updates is a good thing to have. Add it to your comments signature. In addition, you need to add links to all other social network profiles, and convince your followers to follow you in other places.

TIP! Ensure you select solid titles when posting videos onto social networks or YouTube. The title must be inclusive of relevant keywords for your particular niche.

If you are a Twitter user, it is important to take advantage of options such as automatically twitting your new blog posts, to keep your followers constantly updated. You may also choose a few bloggers that can post high-quality content and updates that include links to their written posts. You will like the amount of attention you will get, and your visitors will enjoy the information you are giving them.

TIP! It is crucial that you strategically place your ads where they will attract the most attention. If you do not make sure that you have your ad located where you want, it could end up barely getting seen, resulting in less business for you.

Your blog posts can be viewable from your LinkedIn page when you use its blog feed application. When you post your blog article, it appears automatically as a LinkedIn update. This can save time and money, while gaining free advertising through social media.

Social Media Marketing

TIP! Researchers have found that people are most likely to be visiting social media sites during weekday business hours. Many software programs and applications offer features that allow you to regulate the timing of your social media posts to ensure maximum visibility.

This article focused on social media marketing advice that you can implement immediately and see results in a relatively short amount of time. Keep in mind that social media marketing can boost your visibility, leading to more purchases, a better reputation, and bigger annual profits.

In It To Win It With Social Media Marketing

TIP! Always post to your blogs often. This will help your readers to become excited when they read your page.

If you’ve been looking for a way to increase traffic and sales for your business, then you may want to try social media marketing to implement new advertising techniques. Even established businesses may find that social media marketing is extremely beneficial. This article contains solid tips that will help you use social media to increase your customer base and profits.

TIP! When you write a blog post, be sure there is a share button for FaceBook included. Visitors can then easily share it with their own Facebook friends.

Put a Facebook “like” button on the top right corner of your blog. Your visitors will be able to ‘like’ your social media page on Facebook. When you have this box on your blog, it makes it easy for your visitors to show their appreciation without being distracted from your page. The easier it is to do for you, the better it will be for you.

TIP! Invite all your friends and acquaintances to visit your social media sites. Even if there are people you’re inviting don’t need your business, allowing them to be aware of what your business does may help them to share it to people that do wish to use your products or services.

Make sure you have a set plan before you attempt social media marketing. Decide on a layout, and whether you need outside help to manage the pages. Also consider if you have the time to do it. As is the case with other marketing campaigns, establish a timeline in which you will meet your goals. Try to stay with the plan you have come up with and you should be quite successful.

Social Media

TIP! Be patient in forming your overall strategy. If you spend your time and effort on one social marketing strategy, only to switch to the next latest technique, you will wind up at a dead end every time.

Make certain to update your social media sites regularly. A lot of social media users expect frequent updates; if you don’t come through, you may lose a lot of people. Aim for updating your content several times weekly.

TIP! To start off successfully in social media marketing, until you find your own voice, simply fake it until you make it. Find out how your competition uses social media for their marketing purposes, and get ideas from them until you have an idea of what will work best for your customers and your business.

If you want to increase your following and your reach, you should try to branch out and post on other people’s blogs or even allow guest bloggers on your own site. This can help bring more traffic your way. When guest blogging somewhere else, make sure they let you link back to a website of your own. Always, be willing to reciprocate for your own guest bloggers. The other blogger’s readers are probably going to come and check you out.

TIP! Use the power of social-media sites to get your company to the top pages of your target audience. You can set up an easily accessible storefront right on the Facebook site, which exists aside from your primary site.

Don’t fear asking for assistance with social media marketing. This market is huge and you will find their are designers who are capable of helping you with your media strategy. If you choose to seek help, however, you have to be willing to pay for it.

TIP! In order to say relevant, you must remember to stay active when participating in social media. In order to succeed, you must socialize! If you’re not an active user, you’re either going to come across as a dry business or your content is going to be buried.

Take a look at the games offered on Facebook. Design a unique game that is related to your company’s products and services. Some cleverly constructed marketing games on Facebook have gone viral. If you are able to pay for it, hire a game designer to create some kind of game for you to put on Facebook.

TIP! You can’t use Twitter effectively without hashtags. Tags appear after the symbol # and allow you to have your updates appear in the feeds of users who have subscribed to a group.

The advice and insights presented in this article will empower you to make your name known in social marketing circles. By using these methods in a business strategy, you will definitely notice that there are more customers coming to that business. You can reap tremendous benefits from the use of social media with only an investment of time.

Figure Out What Social Media Marketing Can Help You With

TIP! Always update your Twitter followers about any new posts you make on your blog, and place a “retweet” alongside your updates. By doing this, others can share your blog more easily with others through Twitter.

There is a lot to learn before you can effectively use social media marketing. One of the new, fresh ways to promote your company is through social media. Knowing the best place to start can be difficult. Use the helpful strategies outlined below to aid you in marketing your business effectively.

TIP! If you’re opening up some social sites, don’t forget to invite every friend, relative and acquaintance to come join you. Even if they do not use your niche they can share it with people that do.

Keep an up-to-date blog. Post any sales or promotions that you are offering in your blog. Examples are announcements of a new address or changes in your hours. – don’t forget to add them to your blog.

TIP! If you join a social media site, tell your existing customers that you have done so. When a person joins your social network, it is common for these sites to inform their friends that they have done so.

If you want customers to respond to social media marketing, running specials that are exclusive if they follow you on those sites is a good way to accomplish that. If they’re noticing deals that they can’t get elsewhere on their page, they will pay a lot more attention to your social media marketing. This leads to them telling their friends, which costs you nothing.

Guest Bloggers

TIP! Be as active as possible when using social media marketing. If you want to be successful, you have to be social! This will increase followers and improve your social media marketing strategy.

If you want to increase your following and your reach, you should try to branch out and post on other people’s blogs or even allow guest bloggers on your own site. Any way you look at it here, you can potentially increase your base. Whenever you decide to guest blog on someone’s site, always include links that go back to your own site. You should allow all guest bloggers to post their own links on your blog as well. These blogger’s followers will probably investigate your website from either their blog or your own post.

TIP! When you do decide you want to upload any YouTube videos, you want to make sure you add a link for your website somewhere in the description, you also want to make sure you add in Twitter and Facebook links as well. Luring YouTubers to subscribing to your Twitter and Facebook accounts proves strangely effective since they’re probably going to spread your videos around.

In order to maximize the benefits of your marketing efforts in social media, you have to provide responses to comments and reviews in a timely and professional fashion. This can make a difference in the social marketing campaign in whether it fails or is a success. Respond to negative comments even if you don’t have time to respond to anything else. Ignoring complaints and suggestions could compromise your brand’s integrity in the eyes of your customers. At the same time, a prompt and appropriate response could actually turn the comment into something positive.

TIP! If you have seen advertisements on social networking sites, you know the ad images are usually photoshopped and somewhat mysterious. The more intriguing an image, the more likely it is that someone will click on it.

If you are a Twitter user, it is important to take advantage of options such as automatically twitting your new blog posts, to keep your followers constantly updated. With this in mind, choose a few quality bloggers and use the Twitter API to automatically tweet links to any new posts they make. These bloggers will enjoy the exposure, and your readers will appreciate the new content.

TIP! Make use of a number of media outlets when you utilize social media for the purposes of marketing a service or a product. Facebook is the most popular, but Twitter and even Myspace are still very valuable.

Finding the right way to promote your business through social media marketing will help to increase your company’s visibility. When your business is visible and accessible through the social networks, it will successfully grow. Continue to seek information to assist you, and use the great advice you learned here to get you started.

Marketing Through Social Media Can Help You Reach Your Goals

TIP! When you are creating a tweet, writing a blog or making a post on Facebook, make sure to create inviting titles to attract clicks. When you draw in readers with enticing titles, you are going to have better luck directing readers in the direction that you want.

You might already know that social media enables you to connect with anyone in the world. However, you probably did not know that these same social media sites can also be an effective tool for your business. The following are some tips for social media marketing, that can help you to expand your business.

TIP! If blogging is part of your plan, utilize a “Retweet” option on each blog posting. Your followers can then share your blog update with their own Twitter followers quite easily.

If you want to increase your following and your reach, you should try to branch out and post on other people’s blogs or even allow guest bloggers on your own site. This will help you garner more traffic to your own site. Anytime you agree to be a guest blogger on someone’s blog, ask that they put a link to your site in their blog roll or in the post. On the same token, allow your own guest bloggers the same courtesy. This increases traffic for everyone involved.

Social Media

TIP! Stay on top of reviews and comments to make the most of social media marketing efforts. Responding to feedback can create a resounding success if you do it, and an abject failure if you don’t, so it’s critical that you stay on top of this.

Before starting out with any social media promotion, it is best to thoroughly research all the different ways you advertise through social networking sites. No two social media sites are the same; therefore, learning as much as you can about each is important. You may find you get better results from one site in particular, and choose to devote your time to that one.

TIP! Add new postings to Twitter whenever you can so that new material does not go unnoticed. Post short content through Twitter often.

It is crucial that you place links to your Facebook and Twitter pages, that can be easily accessed from your YouTube video. When you get users from YouTube on Twitter and Facebook, you also have more of a chance that they’ll share any videos you have through these social media sites.

TIP! Come up with good titles for your posts. They should include keywords that improve their chances of being seen when your potential clients are searching for information.

Yahoo offers an excellent opportunity for promoting your product in their question and answer section. This website lets people ask questions and then allows others to offer answers. Search for questions that are relevant to your niche, and answer those questions to establish some credibility. Where possible, include links to your site or blog for additional information. You will become an expert on the website, while grabbing questions for your own site’s FAQ!

TIP! When posting YouTube videos, add links to your site in their descriptions, and ensure Twitter and Facebook buttons are near your videos, as well as your channel. Having people from YouTube follow you on Twitter or Facebook is useful because there is a great chance they will share your videos.

You will not be a winner if you are not aware of what your visitors want. Learn why the customers use social networking, how long they use it each day and what types of content they prefer.

TIP! If you’re familiar with all the various kinds of ads on most social media sites, they usually have eye catching images. The more intriguing an image, the more likely it is that someone will click on it.

Always respond to every single comment left on your Facebook page. Even negative ones, try and make things turn positive. If people think that your company cares about what they say, they will be more inclined to trust your brand and products. Respond as soon as you can so the person feels important and wanted as a customer.

TIP! The frequency with which you update your social media status should change with the situation. When you are promoting an important new product, you should post updates frequently.

If you want to use social media in your marketing plans, you need to cope with negativity about it. Your customers might love your products, but that love has its limits; some people might not be so happy. So try your best to help out anyone who has a question or concern with your company.

Social Media

TIP! When trying to get the word out through social media, it is usually best to keep your messages short and succinct. Tweets and posts, that can be absorbed quickly and are fun to read, are the ones that will likely be re-tweeted and passed along.

If you use the information from above, your business will thrive on social media sites. Social networking sites now go far beyond the occasional status update or shared photo album; today, these sites offer significant opportunities for businesses. By applying the information you have learned above, you will be able to use social media to strengthen your business position.

Want To Shine In Social Media Marketing? Try These Bright Ideas!

TIP! Promoting your business with twitter means having a two way conversation with your followers. Whenever questions get asked answer them, and express gratitude to anyone that mentions you.

It is crucial for businesses to find an online audience. SEO, article marketing, and a new method is used to do this today. Social media marketing is a new, popular way to start building a business. With common sense and proper use of these tips, you can make the most of social media marketing for your business.

Social Media Marketing

TIP! Social media marketing works better with large followings, so always invite everyone you see and know to join. Don’t just invite those you think will be interested; invite them all! That way, you will be connected to them and their friends will also have access to your content on most of the social media sites.

Create a strategy prior to starting with social media marketing. Consider page management, the layout of the page and the amount of time to be invested into it. As with other marketing campaigns, you must establish a timeline in which you hope to reach your goals. Stick to your plan as firmly as you can, and you will find success in social media marketing.

TIP! To get the best results from social media, create links that tie them all together. Be sure your blog has easy to see links to your Facebook page, your YouTube videos and Twitter.

If you want to increase your following and your reach, you should try to branch out and post on other people’s blogs or even allow guest bloggers on your own site. Either way, you can generate more traffic. If you are serving as a guest blogger elsewhere, be certain that you get backlinks in return. On the same token, allow your own guest bloggers the same courtesy. People who read the blog are more apt to check out your posts and your sites, too.

TIP! Make sure that your social media strategy links up with your target audience on the networking sites that they tend to favor. Many individuals these days incorporate social media into their lifestyle, so allowing them easy access to your Facebook, Twitter or LinkedIn profile is a surefire method of letting them have your content delivered to them when you post.

Be sure you have your website set up so that your visitors can “Like” you and follow your activities via social media. Your customers are likely to already be using social media daily, so leveraging that to remind them of your deals or special offers is effective in keeping them coming back to your site.

TIP! Do some research about the company related games on Facebook. Design a unique game that is related to your company’s products and services.

Share updates of influential users of Twitter or try mentioning them in posts by having their usernames placed after the “@” symbol. Your tweet will be highlighted for them, and they’ll be likely to retweet it to their followers or provide you with more information.

TIP! When posting something on Twitter, add a tag. Tags will show after the # symbol.

Look through Yahoo Answers to learn more. Once you have created a Yahoo account, you can find all kinds of information. The Yahoo site offers viewers a chance to raise questions and seek answers from fellow users. Search for questions that concern your niche, business, products or services, and submit answers to help users. You night also mention your product in your answer if it is allowed. If you can provide quality-answers in a particular niche, you can quickly get a reputation as an authority in the field.

Social Media

TIP! While social networking sites generally adopt a very casual tone, you should nonetheless manage your page with professional and respectful content. Maintain a professional tone in your posts, profile and any other correspondence.

It might be difficult in the beginning, but you will soon get the hang of it. Many businesses around the world have seen new opportunities thanks to social media. So can yours. With dedication and a willingness to try new things, your social media marketing strategy is almost guaranteed to succeed.

Mastering The World Of Social Media Marketing

TIP! Set up a blog and regularly update it. Post everything new you have to say on your blog.

Using social media as a marketing tool is one thing that a lot of business owners don’t look at. They do not recognize the inherent power behind social media marketing. If you use it properly, social media can give your customer base a significant boost. Continue reading this article to learn how to successfully market your business or product with social media.

TIP! Do not underestimate the power of conversation. The window for conversation is opened when a customer goes ahead and gives feedback.

Be sure to tell all your customers that you are entering the world of social media marketing. Your customers can then join your pages; this allows them to expose their friends to it. This will provide you with a fairly easy source of advertisement. It is like a referral, so it is a lot more meaningful than a simple paid ad.

TIP! If you want to maximize your social media efforts, make sure they all tie together through links. Put links on your blog that allow readers to easily follow you on Facebook, Twitter and YouTube.

Social media marketing works best when your social media profiles are all linked together. On your blog, post links to your Twitter site, for example. In the information box of your YouTube videos, post a link to your Facebook page. Your Twitter profile should link back to your Facebook profile and blog. Link your marketing across different social media platforms for increased customer traffic.

Social Media

TIP! Always give the visitors to your site a way to follow you on a social media site by subscribing. Many people log onto their favorite social media sites every day, so allowing them to follow you makes it so your business will pop up on their feed when they log in.

Offer special opportunities and discounts to those who follow you on social media. Give your followers an incentive to buy by giving them exclusive discounts or offering limited edition items with purchase. For example, do a contest for your social media fans. If this is not an idea that would work for you, give them exclusive offers and coupons that are only available to fans and followers. You can also limit your announcements to your social networks.

TIP! When dealing with social media marketing, don’t be shy about asking for help. Tap into the expertise of some of the best consultants in the business to improve your brand.

To get a better social media marketing network, avoid pushing products. Instead, provide valuable content articles or links to other high-quality sites that provide useful information for your product area. You can run contests, post pictures and ask questions. Engage those that follow you. Rather than looking for areas to place your products cleverly, you should think of how to generate interest in your products through content. People should be able to identify with your brand and consider it as a part of their daily lives.

TIP! Make sure to regularly post comments and answers to questions on your sites. Check notifications often and read the messages in your inbox several times a day.

If you want to increase your following and your reach, you should try to branch out and post on other people’s blogs or even allow guest bloggers on your own site. No matter who writes for whom, you will definitely generate additional traffic. Be sure that part of the guest blogging contract involves the blog owner linking back to your own site. When you have guest bloggers, provide them the same courtesy. When this happens, both the primary blogger’s site and your site will get more traffic.

Social Media Marketing

TIP! You can have your LinkedIn page linked to your blog posts via a blog feed application. Any article you post will appear updated on LinkedIn.

Use these tips to plan your social media marketing campaign and develop a strong online presence for your business, beating your competition. You should also know that it is best to constantly update and be aware of all the latest social media marketing trends.

Life-Changing Social Media Marketing Tips Everyone Should Know

TIP! Take advantage of YouTube by adding it to your marketing plans that use social media. YouTube works great to attract new people to your website, because your posted videos have already provided them with a preview of what you have to offer.

If you are starting a new business, you need to have a solid business plan and a strategy for marketing your new business. Success in social media marketing campaigns means putting to use the many options available, which requires learning about what they are before deciding which options to use.

TIP! You must always stay active when working with social media marketing. In order to achieve success, you must be social! If you don’t have any activity, then your social media campaign is not going to succeed.

Keep an up-to-date blog. If your business is currently or soon-to-be running a discount, coupon, promotion or sale, be certain that your blog mentions it. If you are getting a new product, new hours, etc. always share this information as well. You’re going to want to post this material to your blog too.

TIP! If you quickly and professionally respond to comments posted to you on social media, you will find that your reputation stays positive, no matter what the comments say. This will ensure that you don’t ruin your reputation online.

If you’re on Twitter, try creating varied and rich content for your social media marketing. Send tweets that contain suggestions and informative tips that are relevant to your business. Finding a successful balance of productive tweets and promotional tweets can strengthen your following as your patrons remain interested.

Easily Share

TIP! Come up with good titles for your posts. The title must be inclusive of relevant keywords for your particular niche.

Social network widgets are great tools to improve your marketing potential. Add a widget to your site that followers can use to easily share your content. It can also help your readers easily share your content.

TIP! Have your blog posts show directly on your LinkedIn page thanks to the blog feed application. You are able to post something, and it shows up as updated in LinkedIn.

Offer exclusive deals to customers who sign up for your social media sites in order to attract customers to those sites. They’re more likely to follow you if they can get deals only by doing so.

TIP! Even with constant revolutions in how we communicate on social networks, we should still maintain the same basic mannerisms and professional characteristics. You can get to know someone personally, but make sure to maintain a professional demeanor.

Make use of social media marketing in order to create storefronts that are easier for your users to use. Additionally to your website, you can make a Fecebook store that will be accessible from any posts you make. There are some users who frequent Facebook. Giving these users an easy option to purchase your items, without having to leave Facebook, can work to your benefit. This lets them buy your products even if they don’t really want to leave Facebook and visit your main website.

Guest Bloggers

TIP! There is data suggesting that people tend to read marketing messages on social media sites during business hours on weekdays. You can employ tools that will assist in providing automatic updates to your various social media sites, posted at a designated time, that way you can create new posts as time permits.

If you want to increase your following and your reach, you should try to branch out and post on other people’s blogs or even allow guest bloggers on your own site. Both methods can increase traffic to your site. When you guest blog on another blogger’s site, make sure part of your agreement includes leaving a link back to your site. Do the same if you have guest bloggers. The other blogger’s readers are probably going to come and check you out.

TIP! There are many websites online which help you to keep track of your Twitter account. While these services each have different offerings, many of them will automatically follow those who follow you, and they will un-follow anyone who does not follow back withing a given time frame.

Keep active on your page otherwise you will fade into oblivion. In other words, the more social you are, the more successful you can be. The interactions and regular activity keep your audience interested. Alternatively, social media campaigns consisting of fresh, current content can offer tremendous levels of success.

TIP! Take note of what hour of each day that you see the highest number of responses and retweets regarding your account on Twitter. Find out when your followers are online and post your updates at that time.

Try interacting with your customers as much as possible. Leave them comments on their Facebook status or blog post if you feel that this is appropriate. It is important that you do not participate in personal conversations; you should limit your posts to topics related to your business.

Utilize the wonderful world of social marketing to your full advantage by following the above tips. You can do it simply, affordably and efficiently, so get to work!