Getting started in mobile marketing can seem daunting because there are so many options available to you. This article will take some of the guesswork out of the process of promoting your business in the mobile realm.
Start by building a proper database. Resist the temptation to merely accumulate a large volume of cellular numbers and incorporate them into your mobile marketing attempts. The reason is you must have their permission before you begin doing this. You can do this by having your customer fill out a web form, or by having him text you using a specified code that you had provided.
Cater to tech-savvy consumers by placing QR codes on every printed advertisement. This makes it easy for smart phone users to access your site and use your coupons. Put them on every printed marketing item, including business cards, catalogs, brochures and anything else. If a customer is interested, the QR code is an easy way for them to learn about your business.
Create a mission statement in tune to your purpose on how you can stay on track when doing social mobile marketing. If you have a clear definition of your principles, it’s easier to create a marketing plan that fits them.
Mobile Platform
Any type of mobile platform, especially a standalone one, should have a home base available in order to guarantee success. Your mobile marketing efforts should be directed at pushing people toward your home base, or helping them keep in touch with those already familiar with your home base. It is important to note that your whole business should never revolve around a mobile platform.
As you have seen, mobile marketing techniques, while various, share many fundamentals. The main differences are application and technology. Just employ a little common sense and a little research to identify the methods that will work best for you in your situation.
