How informed are you about mobile marketing? Is there a marketing plan you have in place? If so, are you absolutely confident in it, or could it stand a few improvements? Is what you are doing helping or hindering your business? How can you tell if your plan is being effectively applied? If you’re admittedly new to mobile marketing, then read on for some valuable tips.
Begin by developing an appropriate database. Do not slap customers’ cell numbers onto your subscriber list just because you have access to them. You want to be sure the people receiving your messages did actually sign up for them. You can do this by having your customer fill out a web form, or by having him text you using a specified code that you had provided.
Marketing Materials
To reach the truly tech-savvy consumers, use QR codes in your printed ads. These codes make it easy for someone reading your ad to connect to your website and view your marketing materials on their mobile device. QR codes should be printed on all catalogs, business cards, posters, and other marketing materials. If a customer is interested, the QR code is an easy way for them to learn about your business.
When developing content for mobile marketing, be sure that you keep your message brief and easy to understand. Get your message across quickly so customers are sure to absorb it.
Ask some friends to help you test your site, ads, emails and other aspects related to your campaign. If you can afford it, you might even want to hire someone to give you an objective opinion.
Are you more informed when it comes to mobile marketing? Do you have a new plan or a better plan now? Can you now use things that work with your business? Do you know how to properly apply your plan? With any luck, the tips above should have created better answers.
