“Mobile marketing” has a number of different definitions, depending on who you ask. How it is interpreted and integrated into your business plan can be significantly different from how other companies may choose to apply it. Essentially, it means advertising on cell phones or other mobile devices to promote your business. This article contains a number of guidelines for making the most of mobile marketing resources.
When you are gearing your website towards mobile users, remember brevity is a virtue. Avoid long-winded product descriptions or complicated pages filled with links. Be sure your message gives the user a chance to take an action, and make that action simple. Mobile marketing requires you to stick rigidly to the focus of the topic in a concise, yet thorough, manner.
Get some of your friends to help test your emails, site, ads, and other aspects of your campaign. Consider hiring someone to test out your system in order to get an unbiased viewpoint.
Customer bases rarely change but it is important to remember that mobile customers are much more fickle due to outside influences. Outdated or irrelevant technology can actually hurt your business, so it is important to remain up-to-date on new developments to maintain a competitive edge.
Set the times that your MMS text messages are sent to your customers for normal business hours. Your customers may enjoy what you produce, but your awkward timing will likely not be well received.
Before starting a new mobile marketing campaign, look at the success rate of the first one. Don’t just focus on your sale numbers, but the lifespan of your campaign. Apply the same formula to design a better campaign.
Mobile Marketing
As you have read above, mobile marketing does not mean the same thing to everyone. There is no universally accepted definition, but it is accepted that it involves marketing via cell phones and mobile devices. Hopefully this article has given you some good ideas for building your own definition of mobile marketing and your own effective mobile campaign.
