Mobile marketing has been proven to be a great way to reach out to a much larger audience. Just about everybody has some sort of mobile device today.
Begin your efforts with the acquisition of phone numbers for your database. Resist the temptation to merely accumulate a large volume of cellular numbers and incorporate them into your mobile marketing attempts. Get permission before adding anyone’s cell phone number to your list. You can either set up a number where an individual can message your system with a code or you can create a web-based form that they can fill out.
Don’t send random messages to your customers. If you contact your customers, make sure you are contacting them with a purpose. Past mobile marketing campaigns have been failures because random texts were sent to customers. Customers want information, not funny texts that they would normally get from a lose friend.
Have your friends test your site, ads, emails, and other parts of your campaign. For an unbiased opinion, you may want to consider paying someone to help you test each aspect.
A well composed mission statement can help you to stay on course with your mobile marketing campaign. Follow the same principles you have used in your previous campaigns.
Watch your competition to get ahead in social marketing. You must seek ways to differentiate yourself from the competition.
Be sensitive to customers sleeping hours when sending out text notifications. As much as a customer likes your product or service, and no matter how exciting the promotion is, they are not likely to be pleased by a late night or early morning text message.
Mobile Marketing
As long as the demand increases for mobile devices, mobile marketing will keep growing. Within the next few years, most people will own a smartphone. The best way to take advantage of this trend is with a solid mobile marketing strategy. Using these tips, you can get ahead of your competition and successfully communicate with your consumers. Start today!