If you have, or plan on having, a website that is used to generate a steady income, you will need to learn how to use social media marketing to your advantage. Today, it is a very powerful marketing tool which can be used to promote your business and generate a huge amount interest to attract many consumers.
Your business should have a blog, and it should be chock full of information that would be useful to your customers. If you blog is interesting and helpful, followers will be more likely to continue reading it. If you are getting a new product, new hours, etc. always share this information as well. See to it that all of this gets posted to your blog.
Do you run a blog? If so, the button that allows you to retweet should be near the top of all your posts. Your followers can then share your blog update with their own Twitter followers quite easily. You will get more exposure this way.
Twitter is a more demanding network because it requires constant communication with followers, but it is also the most recommended. If someone asks a question about your business or offers feedback, you should always respond quickly and respectfully. This creates a stronger affiliation with all your followers. Your Twitter feed will also be more popular when followers can tell that their communications receive your personal attention.
Social Media
In order to maximize your social media results, develop links able to join all sites together. For example, if you have a popular Twitter feed, you’ll want to link back to your blog. From that blog, you can link to Facebook. And all of these different sites can link back and forth to one another. On your Twitter profile, include the URL for your blog and Facebook. When you create links between all your different social media profiles, you increase traffic.
Think about the type of relationship, if any, you want to develop with your customer base. If you’re simply looking to increase sales, then you should advertise using social channels. Always keep it simple. Send a message that arouses your customer’s curiosity and encourages them to respond. You’ll be lead by your customers from there.
Look into Facebook’s games. It would be easy for you to create a game of your own that is related to your industry or your product. Some popular brands have been extremely successful with Facebook’s games, which turned into viral phenomenons. If you can swing the expense, consider consulting with a game designer who can create an application that you can share on Facebook.
As you can see, there is great potential to increase your customer base around the globe and reach the buyers you want and need. If you do it right, they are going to keep coming back and share your sites with their friends and business contacts.
