Social media connects millions of people around the world with their friends, family, and old schoolmates. You may not have known that social media sites, that you’re already on, can be used in your business, too. Here are some ways you can use social media marketing to help you grow your business.
Use caution when you’re hiring a marketing company for social media. There are a lot of social media marketing scam artists out there who prey on inexperienced business website owners. These fly-by-night companies use fraudulently registered YouTube, Facebook, and Twitter accounts and use proxy servers to evade automated abuse control measures. This means that your advertisements are not likely to be seen by any actual people, even though the amount of views will continue to rise and you have spent your money.
Your goal should be to initiate a conversation with your customers. The window for conversation is opened when a customer goes ahead and gives feedback. Take your customers’ feedback to another level by starting a conversation. Show interest in their needs, and design your next campaign or product according to what you have learned about your customers.
Put a Facebook “like” button on the homepage of your blog, in the top right corner. That way, folks will “like” you on that site. Visitors won’t need to navigate away from your blog to give you a “like”. You will increase your exposure if you make it easy for people to do.
Social Media
Give your social media followers exclusive offers. Give your customers something they can drool over, something very hard to find. Running a contest is a great way to show fan appreciation. If this doesn’t appeal to you, offer an exclusive item or savings for your social media fans instead. You also can post your announcements on social media pages.
Write a guest post on another person’s blog, or allow one to make a guest post on yours. No matter who writes for whom, you will definitely generate additional traffic. Be certain your guest blogging agreements include provisions for back links back to your website. On the same token, allow your own guest bloggers the same courtesy. This way, both you and the other blogger will build a larger audience by sharing your readers with each other.
You can share the tweets of popular Twitter names by putting their handles after the @ symbol in your own tweets. Users are notified of your post; many will re-tweet the message and respond soon thereafter.
Use social media, and these great tips, to help build up your business. Social media sites can really propel any legitimate business to success, but you still have to know what you’re doing. You can reach a global audience with social media and thrive thanks to tips from this article.
