The term “search engine optimization” refers to deliberately crafting parts of your website to improve its search engine performance. There are many paid services just for increasing SEO. There are some people who believe that learning the complexities of SEO is next to impossible unless you are a professional. That is nonsense!
Break up long articles into shorter parts. A long page will not get you additional attention from a search engine. More importantly, your visitors will give up after a page or so.
To make sure you have a place in search engine results you should have a large amount of keywords, even those that are misspelled, in the area of your site where you put meta tags. Sites that have effective meta tags will show up in more searches for a higher variety of keywords. For example, if your site is about eyeglasses, include in your metatag both “glasses” and “glases,” “eyeglasses” and “eye glasses,” etc.
Pick a name for your domain that includes some of your keywords. This can help make it easier for people to find your website. Not everyone will come to your site through links or ads; you need to be prepared for users coming in through searches for your product.
Use header tags on your website. CSS can be used to reduce the size of the headers. It’s important to use headers because search engines use them in website rankings. To draw attention to unique features of your service or products, utilize H1 plus H2 tags as a way to highlight their importance.
Always be aware of how your competitors code their pages. This can show you how they use SEO on their site and which keywords they use. You’re not going to copy them, but just taking a look around can help your own efforts with developing keywords and phrases.
SEO does not have to be just for professionals. Some of the aforementioned tools can get you started with SEO. Driving more traffic to your site might be easier than you think!
