Online video is the latest frontier in marketing. Almost everyone has quick access to a camera for shooting and the Internet for posting. Because there are faster Internet connections now, it’s not hard to share a video. These tips will help you get started with your video marketing campaign.
The more videos you make, the better. You need to produce new videos constantly so that you give your customers the content they expect. Also, this helps you speak about topics viewers may want to know more about.
It is not likely your customers will want to watch videos that are more than 20 minutes long. Make the length appropriate to the content. Demonstrating a product, for instance, can be longer than a simple sales pitch. Simply talking to the audience to keep them informed or advertise a deal should not go over 10 minutes.
When producing video content, don’t fret too much about production values. Many times you will not get a great return on a very large investment. Even large companies like Dell made tons of money by having individual employees produce simple demos.
The most popular type of searches online is finding out how something is done. Having tutorial videos creates an avenue for those who search in your niche to find you. Once they see you’re an expert, they’ll want to see what else you have to offer.
Have a sign-up form for an email list on the same page as your videos. If viewers want to learn more about the video’s topic, they can sign up. This also allows you to pitch your product to them as well.
Video Marketing
Since reading this article and finding about video marketing, it is time to begin your video marketing campaign. Use all the tips you just read and adapt them to your target audience. You’ll see great results if you do, so get out there and start working on your video marketing!
