Building a web site is just part of the process of getting your business noticed online. SEO is a key part of the puzzle. If search engines feature your page very high in their results, you will receive a high volume of targeted traffic. Here are some suggestions for bringing more traffic to your site.
Anchor text is essential when you put links on your webpage. If you are only typing “click here” and subsequently linking that term, that is doing absolutely nothing for your search engine results. A better option is to employ descriptive keywords for your anchor text. This makes your page seem more relevant to the search engine spiders, helping to boost your overall rankings as a result.
Avoid using Flash if you wish to apply SEO. Flash may take a while to load and it’s not currently read by the search engine crawlers, so text in a Flash fill won’t be indexed. It’s important that your website’s content is easily visible to search engines.
Search Engines
Use an accurate title tag to make sure that search engines will understand your page content. Use 60 characters of fewer because search engines typically will not display any more content than that. This also holds true for keywords appearing at the end of longer tags.
While you can hire someone to handle your SEO work, you can easily learn how to do it on your own, too. There are many resources you can turn to for help. Between books, websites, and blogs, you can learn all you need to know to optimize your site.
While these SEO tips can help you get your website to the top of search engine result pages today, it is important to remember that search engine algorithms are constantly changing. Stay up to date with the latest SEO trends and keep improving your website so that you keep your ranking.
