Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
You must have a proper database built to start a mobile marketing campaign. Only use people that have opted into your messaging system. Having cell phone numbers requires that you have the person’s permission first. To obtain permission, you can create a form for downloading or a process through which users respond to a text message.
Qr Code
Putting a QR code on your print ads can help you appeal to tech savvy customers. This makes it easy for smart phone users to access your site and use your coupons. Print the QR codes on brochures, posters, catalogs and business cards. If you include a QR code, anyone who is interested will instantly be able to access your website and learn about your products or services.
Write the minimum text necessary to get your point across when it comes to your mobile site. Using lengthy landing and product pages, with keyword-stuffed text that goes on and on, will not work well. You have to get right to the point and make it short when using mobile marketing.
Create a mission statement to keep yourself on track and to let customers know what you intend to accomplish through mobile marketing. Stick with your principles and follow your mission statement.
Mobile marketing invites a world of possibilities, but when used improperly, it can quickly become an irritant. Adopt a methodical approach to using the tips you learned here today, especially if you are new to mobile marketing. You will be rewarded with an expanding customer base and some exciting new avenues for your business to pursue.
