Mobile marketing opens huge vistas of opportunity for your business. There is a large, mostly untapped audience of mobile users. There are very few people that do not have some sort of mobile phone, tablet, etc.
Start by building a good database. Avoid adding nothing but mobile numbers to your database. However, you must first obtain permission from your mobile users. You can accomplish this by using web forms or you can have the person sign up via text messaging.
Ask some friends to help you test your site, ads, emails and other aspects related to your campaign. If in need of an unbiased opinion, you can hire other people to test your campaign.
A well composed mission statement can help you to stay on course with your mobile marketing campaign. Follow the same principles you have used in your previous campaigns.
Pay close attention to what your competitors are doing, this is a great way to gain an edge in social marketing. It’s imperative to distinguish yourself from your competition.
Mobile platforms should drive visitors to your main site. Your mobile presence should be about driving people to the home base, or keeping in touch with people who already visit your home base. Your business should not rely on a mobile platform alone.
Avoid sending texts early in the day or too late at night. Regardless of how tempting the offer or how enticing the message may be, customers are unlikely to appreciate an off-hours text.
You will be able to grow your business as mobile device ownership keeps rising. Before too long mobile marketing is going to be up there as one of the primary ways to reach your potential clients. These tips will help you stay ahead of your competition and allow you to stay in contact your clients. Happy marketing!
