Mobile marketing has replaced internet marketing as the new frontier in the marketing world. Use the following helpful hints to make yourself more familiar with mobile marketing, and how it can be advantageous to you.
Send Random Messages
Don’t send random messages to your customers. Make sure you always have something relevant to say when you take the time to message them. You do not want to fail because you send random messages. Customers aren’t looking for humorous, personal messages from a business they patronize. They’re looking for valuable information and ways to save money.
Every printed ad you publish should include a QR code for those with smartphones. If your customer has a smartphone, they can use these codes to unlock special content or deals. Put them on every printed marketing item, including business cards, catalogs, brochures and anything else. If you include a QR code, anyone who is interested will instantly be able to access your website and learn about your products or services.
When composing your mobile website copy, be succinct. You need to avoid lengthy page content that just exists due to keyword stuffing, since it’s not saying anything helpful. Mobile marketing requires you to stick rigidly to the focus of the topic in a concise, yet thorough, manner.
Your friends can be a helping hand when you are testing out your campaign. To get an opinion that is not biased, you could hire a tester.
Mission Statement
Create a mission statement to keep yourself on track and to let customers know what you intend to accomplish through mobile marketing. Having the mission statement around will help you stay ethical.
There are always ways to improve your mobile marketing efforts and advertising campaigns. You also need to keep a watchful eye on the competition! This article should have given you some ideas on how to keep a competitive edge in the innovative world of mobile marketing technologies.
