One new and exciting way to market your business and attract new customers is through social media. Since social media is relatively new technology, this is the perfect time to start using it. Ordinary people can use it to make themselves successful or even famous. Read on to learn some techniques for using social media sites to market your business that your competitors might not have thought of.
Offer special opportunities and discounts to those who follow you on social media. Give your followers an incentive to buy by giving them exclusive discounts or offering limited edition items with purchase. You can also include a contest for all the fans on your social media site. Another option would be to give followers a special price or discount on services and products. You can share exclusive information to your accounts on social media sites.
Determine ahead of time if you really want an active, ongoing dialog with customers. Drive sales to your site with simple advertising messages delivered via social media. If you desire getting on the same level as your customers, just say hello to them! This gives your client the reins to take over the conversation.
Combine email marketing and social media. Make sure that your emails contain buttons or links to your Facebook or Twitter accounts, with a note that you personally answer customer questions there. Encourage people to subscribe to your newsletters and other information by adding the appropriate links to your emails.
Try playing games on Facebook. Try to come up with an idea for creating a game that is associated with your business, product, or service. Some games even turn into viral phenomenons and are played by millions of users. If it is in your budget, get a professional to design a Facebook game.
You can’t use Twitter effectively without hashtags. You can find tags after the number signal (#). This way, any updates you make will show up in group subscriber feeds. The tags should relate to your target audience.
Have your blog posts show directly on your LinkedIn page thanks to the blog feed application. When you post articles, they will show as being updated on Linkedin. This will not only save time, but will also garner you more exposure.
Target Audience
You will not have a successful social media campaign if you do not have a good understanding of your target audience. To know your target audience is to know your business. You’re looking for certain things. You want to know exactly what your audience likes, how much money they have to spend, what their other habits are, etc.
Social media marketing is similar to marketing through other media — so why haven’t you started to mine its possibilities? Don’t watch your competition leave you in the dust. Apply the advice and insights presented in the preceding paragraphs to lead you to success and sales.
