Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Successful standalone mobile platforms need a home base. Your mobile marketing efforts should be directed at pushing people toward your home base, or helping them keep in touch with those already familiar with your home base. Your entire business model shouldn’t be based on mobile marketing.
Customer Base
A customer base typically remains the same unless market factors prompt a change. However, this doesn’t always apply to mobile customers. Many dynamics outside the realm of your particular market can cause fluctuations in this customer base. Older technology can turn away potential customers, so you will need to be informed on all new technologies in order to compete.
Do not send text messages to your customers too early in the morning or late at night. Customers will be unlikely to buy your product, even if they like it, if you have bothered them at odd hours of the day.
If you want to succeed in mobile marketing, it is important to remember the limitations of mobile devices when developing your domain and advertisements. Try out a variety of mobile devices so you can gauge how your site and communications look to different customers.
Mobile Marketing
Mobile marketing can be an incredible asset for your business; however, an overeager approach can turn customers away. Take a slow, thought-out approach in using the mobile marketing techniques you have learned from this article. You will be rewarded with an expanding customer base and some exciting new avenues for your business to pursue.
