More and more people are using social networks. You may be surprised, in fact, as to how many of your existing customers are on these sites. Therefore, to increase your exposure to your customers, you should too. Do a little poll within your existing customer base, and see which social networking sites they are part of.
Post new content often. Adding the new content on a regular schedule will allow your readers to know when to check back. This is very much like how consumers treat traditional content providers like newspapers and magazines. Therefore, stay consistent to make sure visitors return.
Think about the type of relationship, if any, you want to develop with your customer base. For building up sales, keep bells and whistles to a minimum, and use social media for advertisements. To be more interactive with customers, give them a simple greeting. Pay attention to you customer’s responses, and you will know how to proceed.
In order to assist your site in becoming social media interactive, add comments and ratings. In addition, you should have the ability to be able to sort out items. Your site’s users will feel as if they have a voice, as they rank content on the site by popularity.
Be sure that you are updating your social network site frequently. Your customers may expect regular updates. If you don’t provide these, you may find yourself losing customers. Depending on your product or service, don’t spam your customers unnecessarily with irrelevant information all day long; but, you should make updates 3-4 times per week.
When using social media for your business, it is important to reply to your customer’s questions and comments. Check these sites on a daily basis and answer to everyone in a polite and professional manner.
It is important to used varied content to entice people to follow the social media marketing campaign that you are promoting. Include testimonials, relevant articles and links to content your followers will find useful. Ask questions, run contests, and post pictures. Engage your followers. Engage them with your product as opposed to using sales pitches repeatedly. See if you can get customers to associate your brand with their personal identity and lifestyle, instead of their wallet.
Guest Blog
Consider writing a guest blog or allowing a popular blogger in your niche market to guest blog on your site. Both of these methods will help drive traffic to your site. Anytime you agree to be a guest blogger on someone’s blog, ask that they put a link to your site in their blog roll or in the post. Make sure you also allow your blogger to link back as well. People who read the blog are more apt to check out your posts and your sites, too.
It should now be obvious, social media is an essential marketing tool for any business. Social media sites offer you the opportunity to shine a light into the inner workings and fundamental principles of your company as well as to connect with existing customers and cultivate new ones. Experiment with social media to see if it can help you.
