A strong presence on a social media site can have a great impact on your company’s ability to reach customers. With social media, you’re in the driver’s seat, and you control the information that reaches your customers. Social media also allows for marketing promotions to be easily distributed.
Update your blog with new and interesting information frequently. If you are running a sale, you should always share that with social media sites. Also post updates containing information about vital news, such as changes in your operating hours, closings and new locations opening up. Ensure these are also posted on your blog.
To get good results from marketing through social media, create useful links that bind all your sites together. Readers should be able to “Like” you on FB, find your YouTube videos or follow your Twitter feed. On your Twitter profile, include the URL for your blog and Facebook. Creating these type of links can greatly increase your number of customers.
Design your entire social media marketing strategy before launching all your accounts. Determine the layout, how much time you’ll spend, and how the profiles will be managed. As with any campaign in marketing, set a rough date by which you hope to achieve your specific results. Success relies on your ability to stay on target.
Think about serving as a guest blogger or letting a well-known blogger in the field to post on your website. You will get more visitors this way. Be certain your guest blogging agreements include provisions for back links back to your website. Do the same if you have guest bloggers. This increases traffic for everyone involved.
You should put your email and social media marketing together. When you send out a marketing email, be sure to include links to your Facebook and Twitter pages at the end of the email. Another thing you can do is encourage visitors to subscribe to your newsletter.
Buttons, widgets and other apps are your best friends when it comes to holding down a successful social media marketing campaign. Ensure that this is clearly visible on your websites, blogs, emails and in your signatures when you comment. Try to add your links to other profiles as well to encourage multiple sources of traffic for your site.
If you are a Twitter user, it is important to take advantage of options such as automatically twitting your new blog posts, to keep your followers constantly updated. Make sure that you post quality over quantity, as well as plenty of well written updates for your sites. Not only will the bloggers enjoy the extra exposure, but your followers will appreciate the great content that you share with them.
Social Media
There are many positive advantages to a presence for your business on popular social media websites, including the all important concept of brand recognition. Through social media marketing, it is possible to multiply your potential customer base by an enormous amount. Keep reading to find out how.