Any business needs to use marketing that is cutting edge if it is to survive. Social media marketing represents the new frontier. If you are searching for innovative ways to grow your business and increase your social media presence, here are some sure fire ways to do just that.
If you host a blog, consider placing a Twitter button either at the top or at the bottom of your blog post. A prominently placed button makes it very easy for readers to syndicate the content on Twitter. This allows your blog to reach an even larger number of people.
If you join a social media site, tell your existing customers that you have done so. If they choose to join your page, many social networks can let your connections know that they’re following you. This is basically free advertising for your business. Given the referral nature of this aspect, it is in fact more valuable than traditional advertising.
Exclusive Discounts
Offer exclusive discounts and perks to those who follow your social media profiles. Give your followers an incentive to buy by giving them exclusive discounts or offering limited edition items with purchase. You can run a contest, for example. Another option would be to give followers a special price or discount on services and products. This is also a great place for you to post important announcements.
Write a guest post on a blog in your niche or allow a guest blogger to post on your blog. Either way, readership will increase. Whenever you decide to guest blog on someone’s site, always include links that go back to your own site. Make sure you also allow your blogger to link back as well. It’s a win-win situation, because followers will likely check out both websites.
Social Media
Merge the world of email marketing and social media. Add social media buttons to your emails. Say that customers should contact you there if they have questions they want you to answer personally. It is also a great idea to provide an option for subscribing to your newsletter in any email correspondence.
Set up an automatic tweet for every post you make to your Internet blog. You can also choose several bloggers that have good content and put up links to what they write. The exposure will be appreciated, and the quality content provided will be enjoyed by your followers.
You can have your LinkedIn page linked to your blog posts via a blog feed application. After the article gets posted, it will show up as updated in the LinkedIN profile. This can save time and money, while gaining free advertising through social media.
Let people use the social media profiles you have so they will visit your store or buy a product. Inform them of new discounts and locations that are taking place. Provide printable coupons or incentives, such as special offers for Facebook friends of your business. People must be convinced that subscribing to you on Facebook gives them something of interest.
Social Media
When you utilize the suggestions and tips in this article, you will have a variety of ways to utilize social media marketing to help your business grow. Take your business and advertising strategies to the Internet! Many businesses do not need a full blown and expensive website when using social media to market themselves.