Mobile marketing should be part of your business plan but it is difficult for newcomers to understand and apply correctly. There are so many techniques, codes, applications and formats to make sense of and choose the right ones. Here are some steps you can take to ensure you create a great mobile marketing plan.
You must have a proper database built to start a mobile marketing campaign. Don’t add cell phone numbers randomly into your database. That can be trouble. You must get their go ahead before you begin. To obtain permission, you can create a form for downloading or a process through which users respond to a text message.
QR codes are efficient when your customers are particularly tech savvy. That way, people using smart phones will be able to easily visit your web site for access to your special promotions or coupon offers. QR codes should appear on business cards, brochures, catalogs and posters. Including the QR code will help those customers who are truly interested about your service or products to quickly connect and gather more information.
Mobile marketing comes down to the concept of “saying more with less” when it comes to your promotional content. You cannot have lengthy product and landing pages here that go on and on, just to stuff in keywords without really saying anything of value. Get your point across in as few characters as possible to be successful.
Mission Statement
Create a mission statement to keep yourself on track and to let customers know what you intend to accomplish through mobile marketing. Stick with your principles and follow your mission statement.
Mobile marketing is an essential part of any successful business plan, and understanding the different techniques is crucial. This article hopefully gave you some ideas on what techniques might fit your business. The guidelines above are an excellent starting point.
