Mobile marketing has shown to be a great way to tap into an audience that is looking for all sorts of products and services. Almost nobody leaves home disconnected from their tablet, laptop or phone.
Do not send irrelevant texts to your customers. Ensure that your message is relevant each time you actually do message them. Past mobile marketing campaigns have been failures because random texts were sent to customers. Customers aren’t looking for humorous, personal messages from a business they patronize. They’re looking for valuable information and ways to save money.
When you call or text someone, remember to personalize it and treat the person at the end of the phone with respect. Adjust your phone etiquette accordingly.
Apps are super easy to make, and you can give them to customers for free. By offering visitors your own custom-made apps, you could significantly increase the success of your mobile marketing plan. There are a lot of features to choose from; tailor your app to the kind of customers you are addressing.
Do not assume that everyone will understand what abbreviations mean. Someone who cannot make sense out of what you are saying will get frustrated and not read your message.
Dedicated Short Code
It is important to have your own dedicated short code. It may cost more, but it will reflect well on your company’s brand. Dedicated short code also offers you some legal protection.
You should expect mobile marketing to grow since the use of mobile platforms keeps increasing. Within the next few years, most people will own a smartphone. The best way to take advantage of this trend is with a solid mobile marketing strategy. Use our tips and your mobile marketing campaign will soon expose your business to a new range of consumers. This will put you one step ahead of your competition, and give you that edge that every business hopes to achieve. Best of luck to you!
