You can use mobile marketing as a supplemental income or even a full-time job. These tips should help you get started or improve how you approach your mobile marketing efforts now.
Mobile Marketing Database
Begin by building up your mobile marketing database. Do not just add random cell phone numbers when you are constructing a mobile marketing database. Having cell phone numbers requires that you have the person’s permission first. Get their permission by emailing the permission form, or having a page on your website where the user can opt-in.
Don’t send random messages to your customers. Always ensure that what you are saying is relevant. Some businesses failed in their mobile marketing endeavors because they chose to send arbitrary and impractical text messages to their customers. Customers like relevance, not jokes or other nonsense.
Your printed advertisements should include QR codes for your technologically savvy customers. This way, customers with smart phones can just scan the phone and get access to your website features. Have the codes printed on posters, brochures, business cards and catalogs. Including the QR code will help those customers who are truly interested about your service or products to quickly connect and gather more information.
Make sure you know when people are getting your text messages. They shouldn’t be sent when they’re sleeping or having dinner with their families. As much as a customer likes your product or service, and no matter how exciting the promotion is, they are not likely to be pleased by a late night or early morning text message.
All of the information contained here should show you that mobile marketing is far more complex than many believe. It is the hot new way to promote your business, but it will definitely take a good amount of work and commitment. If you carefully follow the tips in this article, you will see an increase in both sales and profits.