Few marketing advisers omit recommending social media such as Facebook to businesses looking to maximize their marketing potential in today’s business environment. While many marketers knwo the potential of networks like these, there are various businesses that haven’t explored what they can do with social media marketing. Read this article to learn more about the basics of social media marketing.
Pay Attention
To make your consumers want to opt-in and pay attention to your business on social media websites, you should occasionally run promotions so people will want to follow you. If they are seeing deals in their Facebook feed they cannot get anywhere else, they are more likely to pay attention to your marketing and even spread word-of-mouth advertising for you online for free.
Think about guest blogging or permitting another blogger in your field to write a guest blog for your site. This will help you garner more traffic to your own site. When you guest blog on another blogger’s site, make sure part of your agreement includes leaving a link back to your site. You can start the ball rolling by being the first to offer them a link back to their site. The followers of that blogger will be more likely to seek info about your site.
Make sure you have a lot of interaction with your customers. Put comments on your Facebook and on your blogs if you feel it is a good thing. Don’t interrupt a conversation with irrelevant comments or links to your products. Only post relevant comments, and don’t mention your business unless the conversation naturally leads into it.
Consider adding buttons within your profiles and also include an RSS feed for all your updates. The buttons should appear on all pages, profiles, blogs, emails and signatures. Provide multiple links on any social networks sites you have to make it easy for customers to find you.
Social Networking
Social networking should not be only about advertising your products. Social networking gives you the ability to learn about your customers. This can also be used to create an interactive dialogue between them and “the brand”. Yes, you can discuss your products through social media, but it is a more powerful tool if you consider it a sort of customer relations.
When using social media, make sure you look at all of the content posted about your company. Sometimes things spread like wildfire in social media and mistakes you made can get around fast. Don’t make the mistake of assuming that this will bring you more customers, as this type of attention can drive away potential customers.
While even more of your competitors are using social media marketing, it is even more important to start using it yourself. Failure to add a SMM component to your marketing plan can cause loss of sales and competitive edge. Carefully studying this article will allow marketers to fully understand the core principles involved in successfully marketing with social media.
