Mobile marketing has replaced internet marketing as the new frontier in the marketing world. Use the following helpful hints to make yourself more familiar with mobile marketing, and how it can be advantageous to you.
Never randomly message your customers. Be sure your message means something to the recipient and that they will welcome the message. Past mobile marketing campaigns have been failures because random texts were sent to customers. Customers need quality information from your mobile marketing.
Make sure all your content is as brief and concise as it can be, this will help your mobile marketing as a whole as people can understand what you have available. Attention spans are short, so use a short message which includes your company’s name.
Write less but say more with the mobile content on your website. Your mobile site needs to be concise and pertinent, not full of lengthy, keyword stuffed product pages and landing pages. Content for your mobile marketing site has to be brief, simple, and useful.
Enlist the help of friends and family to try out the effectiveness of intended advertising campaigns, mailings, websites and more. For even more objective input, you may want to consider paying for outside testing services.
Mission Statement
To stay on track with your mobile marketing efforts, decide what you want to accomplish, and write a mission statement that you can stick to. Having the mission statement around will help you stay ethical.
Successful standalone mobile platforms need a home base. Your efforts should include driving new folks to your home base and staying in touch with folks that already use it. It is important to note that your whole business should never revolve around a mobile platform.
Even if you think your advertising is as good as it can be, it probably isn’t. And you need to keep an eye on what the competition is doing! Use the advice in this article to stay well out in front of your competition.
