As a business owner is is crucial that you promote your own business. You’ve likely tried radio and newspaper ads, and you may have billboards hanging around. But, video marketing is one of the more successful ways to advertise online. If this cost effective method of advertising appeals to you, then read the rest of this article.
If you’re thinking of making a video for marketing, make sure it’s kept short and gets to the point quickly. Most online users have notoriously short spans of attention; they want the information they seek instantly or quickly. If you want to have a long video, do not make just one. Split it into a series.
Video marketing gives you a way to be more personal with your customers. You can ask for questions or comments and respond to these in short videos. Offer free samples to those whose questions you answered!
If you use YouTube, use its editing features. For example, you can annotate your video. Use this feature to add some information, share a coupon code or a link to your site.
20 Minutes
Keep your videos relatively short: no more than 10 or 20 minutes. If your video includes a product demo, you can spend upwards of 20 minutes, if necessary. If you are only advertising a special, keep your video to no longer than 10 minutes.
Do not fret about your video production value. There is more to a video than production value. Take a page from the playbook of major corporations like General Mills, Dell and Apple, which have enjoyed success simply by offering basic, no-frills videos.
Now that you have read this article, you are aware of the importance of video marketing. Tradition methods of advertising are becoming less and less popular. With most of the world online, learning to market in new ways is essential. Heed the advice in this piece, and you will see the benefits.
