Perhaps you are aware of the use of social media as a marketing platform, but do not know how to get started. You’re probably more accustomed to more traditional methods of marketing. Fortunately, the basic marketing approach is the same. All that has changed is the format in which it is executed. Keep reading to develop successful strategies.
Social Media
To get the best results from social media, create links that tie them all together. Readers should be able to “Like” you on FB, find your YouTube videos or follow your Twitter feed. When setting up your profile on Twitter, make sure to put in the website addresses for your Facebook page and blog. Linking your social media profiles together will potentially increase your customer base.
Add a Facebook “like box” where visitors can easily see and click it. This box lets people LIKE you on Facebook. When visitors visit your blog and see the like link, they can make a Facebook profile action while actually visiting your blog. The easier you make it for your users, the more likely people will “like” your page and increase your exposure.
Use your social media marketing to create more user-friendly storefronts. For example, prepare a Facebook store and link to it from your posts. Some people who spend a lot of time on Facebook could end up milling around your products for a bit and buying something without every having to leave the Facebook site. In this, you can get sales from customers that would rather stay on Facebook than leave it for your dedicated ecommerce website.
Social Media
A strong social media network will take a lot of time, effort and determination. It is extremely unlikely that you will have thousands of followers on your first days. It can happen, but your social media posts are unlikely to become global sensations within minutes. Take your time and be patient, and you will attract followers before long.
The first rule of using social media marketing to promote a business is post, post, and post some more. In other words, the more social you are, the more successful you can be. With no interaction or activity, your marketing campaign will become boring. If you stick with it and give people stuff to talk about regularly then you’ll find that your campaign will be more successful.
Combine your social media marketing campaign with an email campaign. Make sure you have a link to your Twitter or Facebook account at the end of your email correspondence and ask recipients to post there. Draw attention to your email marketing campaign by placing links to your registration page on your social media profiles for instance.
Marketing with social media is similar to other methods, but there are a few differences. Integrate these tips into your social marketing plan, and you might just find huge profits coming your way. If you have a really good setup, you can even have fun while you make your money!
