It’s possible that you are aware that social media marketing exists, but are unsure how to harness its potential. It’s possible that you’re more comfortable with older methods of marketing. Fear not, today’s social media marketing has many similar principles to more traditional methods and can be very simple to employ. Here are some ways to help you do that.
If you join a social media site, tell your existing customers that you have done so. When a person joins your social network, it is common for these sites to inform their friends that they have done so. This equates to a lot of visibility for you, without costing your anything. It’s also great in that advertising through your consumer base is basically a quality referral.
Be approachable and friendly when addressing your social media followers. Your followers will not appreciate reading what you have to brag about, even if you are successful. Don’t ever assume that you have more power than your customer base and followers. Success is determined largely by your clients and they are the foundation that you need to value.
Take advantage of Twitter-related applications, including Twellow and Tweepi. These handy gadgets permit you to specifically target users who are among a certain area of interest and those who yield the most influence on the site. You can then build a list of individuals you need to be following, in hopes that they soon start following you as well.
Sprinkle your tweets with the names of people you know to be influential in the field. Make sure you write their usernames behind the @ symbol. Users that are tagged in this manner will know that you mentioned them, and they are more likely to respond to you or “retweet” your original post.
Yahoo Answers
Take advantage of a free account with Yahoo Answers to promote your product or services. Yahoo answers allows people to post questions and also provide answers to questions submitted by other users. Read through the questions and provide your products as solutions where possible. By consistently providing informative answers that help users, you will quickly earn the reputation of an expert.
Despite the casual tone of social networking sites, remember to present yourself in a professional manner. Introduce yourself personally, but always keep a professional tone. Don’t argue with the haters. Just delete any comments from trolls or other offensive posters that don’t add to the discussion. Ensure that your personal profile is separate from your professional one!
Social media marketing uses many of the same techniques as other marketing methods, but it also presents you with new dilemmas as well as exciting new benefits. If you use the ideas here for marketing on social media, you’ll see that social media is both effective and profitable. Done the right way, you can have fun with social media.
