These days, most of your business customers probably use social media already. If you’re not already set up with a profile for your company, what’s stopping you? You can potentially increase your number of customers by targeting your marketing efforts on some of the better-known social network sites.
If you use Twitter for the promotion of your business, it is important that you respond to followers regularly. Whenever questions get asked answer them, and express gratitude to anyone that mentions you. This will build a good social relationship with those that visit your site. You will also show that you are a real person, as well as a business entity.
Understand the importance of conversation and dialogue. Many business owners don’t always take advantage of consumer feedback as an opportunity for conversation and a chance to encourage the growth of the company in a positive manner. Respond to any of your customers’ reviews and have a conversation with them. Be excited to learn about their needs, expectations, and how you can make your company even better.
Social Media
If using social media, let all current customers know. If they join your page, most social media sites inform all of their connections that they are following your page. Don’t underestimate the power of this type of free advertising. It also has the potential to increase conversions, since it has the same function as word-of-mouth advertising.
Be sure to link all of your social media sites to one another for the best results. Your blog should have buttons that let your readers instantly follow your Twitter feed, “like” your Facebook content, and watch your YouTube videos. Use your Twitter account to promote your blog. Make it all work together. By creating links between your different forms of social media, you increase your potential customer base.
To get a large following for your social media marketing, do not just push products. Put factual stories (or fictional tales) and include information that is actually relative to your niche of choice. Run contests, post pictures and ask questions. Converse and have a dialogue with your subscribers and followers. Try to get them to talk about your product instead of just putting it out there. Get your customers to associate their identity, not their wallet, with your brand.
Social Media
When developing content for your site, you should include casual references to your social media successes. Articles about reaching certain milestones when it comes to Facebook subscribers are always interesting to read. Thank your fans for showing an interest in your social media site. That kind of article can be quickly shared.
Include the names of influential users of Twitter by name-dropping with an “@” symbol preceding the name. These people will see that you mentioned them and may retweet, or forward, your post. If you’re lucky, these busy people will take time out of their schedule to respond to your comment.
By now, you should realize how effective social media marketing can be. You can broaden your customer base while still engaging your existing clientele and boast about your wares to the world at large at the same time. Try some of these social media sites to see how they can help your business.
