Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Do not send irrelevant texts to your customers. Every message you send them should be relevant and useful. Mobile marketing has been known to fail when businesses become too casual with their text messages. Customers expect to receive information from you, not humorous messages that a close friend might send.
If you are addressing a relatively technology-savvy audience, add QR codes on your printed material. If your customer has a smartphone, they can use these codes to unlock special content or deals. Have the codes printed on posters, brochures, business cards and catalogs. A person that takes the time to use a QR code is likely interested in your company. Offering these on your printed ads and marketing material makes it easy for them to find out more.
When marketing for mobile phones make sure that the message you send are short and simple. They need to be able to understand and absorb your message in that brief period.
Mobile Site
Investing money is the best way to optimize your website for usage in a mobile marketing campaign. The constraints of mobile browsers make creating a nice-looking mobile site more difficult than creating a good traditional site. Have a qualified professional design your mobile site if you want it to work perfectly.
While there is vast potential in mobile marketing, it has the ability to become irritating and ineffective if used too liberally. When you are just starting out with mobile marketing, take the time to learn all that you can and use these tips wisely. If you follow the advice given here, you will most likely find that you have new customers and more profits coming in.
