Mobile marketing is one great way to target a huge audience for your company. Most people now own some type of mobile device, including cell phones and tablets.
Cell Phone Numbers
Begin by building up your mobile marketing database. Don’t add cell phone numbers randomly into your database. That can be trouble. Having cell phone numbers requires that you have the person’s permission first. You can accomplish this by using web forms or you can have the person sign up via text messaging.
For the most technologically savvy customers, include QR codes on all printed advertisements. Anyone with a smart phone can scan this code and access your website. QR codes should be printed on all catalogs, business cards, posters, and other marketing materials. A QR code is a good way to immediately engage a potential customer who is interested by a printed ad.
Your mobile domain should strive to say as much as possible with as little as possible. Mobile websites do not have that large of a display to work with as you do with a computer, therefore you have to focus on higher quality with less space. With mobile marketing, you need to be short, sweet, and to the point.
A well composed mission statement can help you to stay on course with your mobile marketing campaign. Adhering to your principles will help you to keep on the straight and narrow.
Mobile platforms that are designed as standalone also need home bases to be successful. Your strategies with mobile marketing should focus on getting people to and keeping people in your home base. Avoid developing an entire business around your mobile platform.
Mobile Devices
Mobile marketing will be a growth industry as long as more mobile devices come online. Soon, most people will access the internet through their mobile devices, so mobile marketing is going to become incredibly important. If you use these suggestions, you will edge out the rivals and communicate to your customers. Good luck!
