The new big thing in advertising is now mobile marketing. Use the following helpful hints to make yourself more familiar with mobile marketing, and how it can be advantageous to you.
For the most technologically savvy customers, include QR codes on all printed advertisements. QR codes are a good way to get people that have smart phones to visit your site. Your brochures, business cards and catalogs should all have QR codes printed on them. If you include a QR code, anyone who is interested will instantly be able to access your website and learn about your products or services.
Make your point but keep it short when it comes to mobile content. Having tons of content will only serve to frustrate your customers, so keep your writing to a minimum. When you are dealing with mobile marketing, you should just keep it simple.
As a general rule, a product’s customer base is constant unless there is an industry-wide factor that causes a change. On the other hand, mobile customers are not as stable and access to them can be changed by elements that are external to your market. Outdated or irrelevant technology can actually hurt your business, so it is important to remain up-to-date on new developments to maintain a competitive edge.
Before you attempt to start up any new type of campaign with mobile marketing, you should ensure that your first one is successful. Instead of measuring the success of the marketing by the number of new sales, look at the longevity of the campaign. To build a plan you will want to look far into the future.
Be enthusiastic about improving your advertising. Also, you should always be aware of what is happening with your competition! This article should have given you some ideas on how to keep a competitive edge in the innovative world of mobile marketing technologies.
