Social Media Can Work For You With These Marketing Tips

TIP! Update your social media site often. Many followers in social media have an expectation of frequent updates, and if you don’t supply these, you can hurt your reputation online and lose followers.

You may already know this, but when you start a business on any medium, you have to have a solid business plan if you are to be successful. This is best achieved by making the most of the latest and greatest social networking strategies. It is especially important to adopt these methods early in the game, before they become obsolete.

TIP! Post new messages on Twitter often so your updates are not buried by the feeds of your followers. The more content you post on Twitter, the better off you’re going to be.

Update your blog with new entries at regular intervals. When you do this, readers can have some idea when new content is coming and will be there waiting for it. This is how magazines and newspapers get subscriptions. Stay consistent and do your best to create quality content to keep your audience interested.

Social Media

TIP! One great, easy way to increase your social media followers is to add exclusive offers, coupons and discounts for people that “like” your page or follow you. You will make each customer feel like they’re getting an exclusive discount thanks to being a follower, which will build their connection to your brand.

If you want to start with social media right away, before defining your personal style, as the saying goes, fake it until the point where you make it. Have knowledge about what your competition utilizes for their particular social media marketing tactics, and copy them until you discover what works best for you. Search for your competitors’ social media web pages, so you can evaluate their content, including the types of sales and promotions they offer.

TIP! Ask you clients to participate in a survey that reveals how they use social networking. If you find out your customers are spending over an hour each day on a social media site, you really should create a brand page.

It takes time and patience to put together a social media marketing strategy. You probably will not develop a web of 10,000 followers overnight. Even though it has been known to happen in the past, the likeliness of you doing it is next to nothing. Make sure you are patient and you will get followers in time.

TIP! Research the concept of social networking. You may already have a profile on Facebook; however, keep in mind that social media marketing is not the same thing as chatting with your friends.

Give your customers a change to leave feedback and respond to them quickly. If one customer has a suggestion, there is a good chance that many others feel the same way. Also, it shows that you are taking their opinions into consideration.

TIP! Connect social media profiles with your website. You can easily do this by including share buttons on your web page which lets your consumers share content from you on their own social media pages.

Try hosting question/answer sessions online to boost interest about your services and products via social media. Customers can learn about your business, as well as the future directions of your company. Allowing your customers to ask you questions directly, helps to create a more personal relationship between you, and your potential customers.

TIP! Researchers have found that people are most likely to be visiting social media sites during weekday business hours. There are available tools which will update your sites at the times where they can receive more views and you will be able to write them at any time.

Branding is essential when using social media to market your company. Your company logo makes a wonderful avatar, and it can also be used as a page background. Use similar colors from one account to the other. Your followers will associate these colors with your brands and trust you because you are consistent. Use this opportunity to solidify your branding and create a name for the company you represent.

Social Media Marketing

TIP! Create a buzz by offering time-sensitive coupons and specials. You’ll get more attention from folks when there’s a feeling of urgency and pressure in the air thanks to a deadline they could miss out on.

All of these tips should make it easier for you build a stronger foundation for your business. Use them as you begin to develop a comprehensive social media marketing strategy. Social media marketing may involve many steps, but it is not as difficult as it might initially appear, and it can benefit your business greatly.

Social Media Marketing: Tips For Using This Hot Strategy

TIP! Invite as many people as you can to your social media page. Whether they’re loyal customers, potential customers or have no chance at all of ever buying from you, it’s a good idea to have a large network.

Utilizing social media to market is very popular in our current society. Thousands of people are hopping on the bandwagon and creating Facebook and Twitter pages each day. This trend has made businesses sit up and take notice, and it’s in your best interest to follow suit. Read on to find tips to help you develop a social media marketing strategy which will increase your reach and provide you with great results.

TIP! Using YouTube as part of your business’s social media marketing strategy can assist you in getting the type of visitors that you want. YouTube is an attractive marketing strategy that is effective, because videos give people instant information about products or services.

With social media marketing, it is important to utilize creative and interesting titles. Enticing titles or headlines cause readers to want to click on your content learn more about what you have to say.

TIP! Answer as many questions people throw your way as possible. Be sure to check for comments and questions at least once a day.

You can combine email marketing along with social media. At the end of your emails, include a Twitter or Facebook link and advise recipients that their questions will receive personal answers when posed on these websites. You could also encourage people to join your newsletter by posting a link to the registration page for instance.

TIP! Try interacting with your customers as much as possible. If you have something relevant to say on their Facebook statuses or other posts, go for it.

When you are posting videos on your social media pages, always have a good title. Incorporate the keywords in your title that are most appropriate to the products you offer. The more helpful your videos are, the more views they will receive and the more they will appear as results for keyword searches.

TIP! If you’re looking for an easy venue for social media marketing, you should try Facebook. If an individual makes a comment on your post, all their friends will see a mention of this in their feed.

If you really want social media to work for you, you have to make visitors feel like they are important and that you understand what they want. Other customers may have the same question as the one posted. Show people you’re listening and make changes that they are suggesting for you to make.

Social Media

TIP! Use tags when you are posting on Twitter. Tags go after the # symbol and allow your feed entries to appear for users that have joined certain groups.

Get your clientele to take surveys regarding their social media usage. If respondents indicate that they devote an hour or more daily to browsing social media sites, you should take advantage of that fact and create a profile for your business. If the individuals purchasing your products do not like social networks, think about putting your time and energy into something else.

TIP! Freebies are a very popular strategy to consider for your social media website. Everyone loves free products and this is a way to get new followers to your social media profiles.

Remember that social media’s primary purpose isn’t just to advertise goods or services. Social networking gives you the ability to learn about your customers. This can also be used to create an interactive dialogue between them and “the brand”. Of course you can talk about the products that you offer, but you really should just use the platform as a way to form customer bonds.

TIP! Try to use several websites when engaging in social media marketing. Using more than one can help boost viewership and expand your market so that your business can succeed.

Research has demonstrated that the most common hours individuals use to read social media content is during weekly banker’s hours. This does not mean that you have to compose your messages during these times; you can put them together whenever it is convenient and then use automatic updating tools to post them at the best times.

TIP! Advertise a freebie or sweepstakes to bring people to your social media profiles. The vast majority of folks love freebies, and don’t mind following a Twitter account or registering for a possibility of winning something.

You have just learned a handful of practical and useful tactics for developing an effective social media marketing strategy. This information gives you a command of the basics so you can start getting your feet wet in social media marketing. If you work hard, you are gaining an audience of millions of prospective customers; and that means more revenue!

Brillant Advice From Pro’s For A Social Media Marketing Plan

TIP! You can effectively promote your business on Twitter. When you take time and learn how Twitter operates, you can have your business looked at by a lot of people.

While you may think of social media sites as a way to have fun or keep in touch with your friends, they can be a powerful marketing tool. They are not a waste of time, either, if you know how to use them properly. In these paragraphs you will read about ways to use popular social media websites to your advantage.

TIP! Don’t just post the same tweets over and over if you advertise your business on Twitter. Vary your content to help create excitement and interest.

Understand the importance of conversation and dialogue. The window for conversation is opened when a customer goes ahead and gives feedback. Respond to any of your customers’ reviews and have a conversation with them. Become more passionate about learning about what they want or need, and use this to think about where to go next in business.

TIP! Determine the kind of interactions you want to have with your customers. If you’re simply looking to increase sales, then you should advertise using social channels.

Really look at what a successful social media marketing strategy will require. It is crucial that you stay away from the latest social trends, which can easily lead you to nowhere. Create a long-term strategy that takes your overall business goals into account and implement it with confidence.

TIP! Ask for assistance if you need it; don’t be embarrassed. This sector has experienced a growth boom and it is not difficult to locate assistance from those more experienced than you in the field of social media strategies.

Put social media widgets on your site. The ideal way to glean followers is by placing widgets onto your site. It can also help your readers easily share your content.

TIP! Never forget to add the appropriate tags when using Twitter for posting purposes. Hashtags are used to collect groups of tweets all pertaining to the same topic so that users can follow everything pertaining to that idea.

Is a relationship with you and your business something your customers want? If you just want to drive sales, then advertise through social channels and keep it simple. Saying “Hello” is a great way to begin a relationship with your customers. Your customers will tell you want they want once you take the first step.

Social Media

TIP! Even if social media networking has changed communication for all of us, you must always maintain a professional attitude. Approach your communication with a personal, yet professional tone.

Always give users a way to follow you and your business on popular social media websites. The majority of social media site users access them every day, so if you can give them easy access to you on their favorite sites, they will see instantly each time you post.

TIP! Your profiles can draw customers to your online store. Tell your customers about your current promotions, or new locations.

Building any social media marketing network takes patience. It is extremely unlikely that you will have thousands of followers on your first days. Though not entirely unheard of, you probably cannot produce a viral posting right away. Make sure you are patient and you will get followers in time.

Social Media

TIP! Your social media marketing campaign should be closely linked to what you are doing on your website or blog. That can be done by providing “share” options on your site that visitors can use to give your content to their friends on social media sites.

Responding to reviews and comments quickly and professionally must be part of your social media marketing strategy. If you do not, your whole social media campaign could end up failing. You must also respond to any negative comments you receive online. If you just ignore them, such posts can cause your reputation to suffer. Responding quickly, professionally, and with empathy, will actually help your reputation to be even better.

TIP! Do stuff, making up some contests on Facebook. Most consumers jump at the chance to win prizes or special offers.

The potential gains to be made through social media sites are huge. Literally millions of people use these sites and you can reach all of them through effective use of this medium. You should have a better idea of how social networks can benefit your business. Get on your favorite social media site and start working today!

Try These Tips To Market Your Business With Social Media

TIP! Create new blog entries regularly and constantly. You see, people who use social sites are always looking for fresh and exciting content.

One of the hottest new trends in marketing today is advertising through social media. Thousands of new Twitter and Facebook users appear online daily. Businesses are taking notice, and you should too. The following article will help you leverage the power of social media to reach all of those people and profit from them.

TIP! To get good results from marketing through social media, create useful links that bind all your sites together. Add links to social media sites on your blog, your website, and any social media profile that you own.

Post new blog entries at least four or five times a week. If your business is currently or soon-to-be running a discount, coupon, promotion or sale, be certain that your blog mentions it. All relevant information should be included. be sure to add it to your blog also.

TIP! Add a special box to your blog to give visitors access to the Facebook “like” function. Readers can easily “like” it and it will show up on their page.

Tell everybody you know about your page when you make the decision to use social media for your business. What if they’re not going to purchase from your business? That’s fine. You won’t have to worry about that. As long as they’re inside of your network, your business will be advertised on their network. So you will receive views by simply having them around.

TIP! Is a relationship with you and your business something your customers want? If you just want to drive sales, then advertise through social channels and keep it simple. If you decide you want to have open dialogue with your customer, start simply by saying “Hello” and let the conversation begin.

A strong social media network will take a lot of time, effort and determination. You won’t attract tens of thousands of followers in a day. Since it takes time to build a profile, you should create a reasonable timeframe for success. Practice patience, knowing that you will find your users in time.

Social Media Marketing

TIP! Make sure to respond to all comments on your social media pages. This applies to negative comments and positive comments alike.

Responding to reviews and comments quickly and professionally must be part of your social media marketing strategy. This can help you save your social media marketing venture. Your rapid response is especially valuable when dealing with unflattering comments or reviews. Every negative comment that you ignore could cause damage to your reputation. Responding to negative comments immediately can help demonstrate your commitment to customer service, and help your reputation.

TIP! Remember that there is going to be negative feedback for you when you market on social media as well. Social media is great when you get praise, but there is also a negative side to it.

Interact with the customers as long as you can. If you get to know certain customers well, comment on their blogs or Facebook walls. Don’t promote yourself on their personal posts, though. You should only mention products and services when they are truly relevant to a topic.

TIP! Understand that people like hearing what you have to say about them when you are promoting yourself on the web. A suggestion from one customer will likely reflect the feelings of many other customers.

There are many helpful resources related to Twitter, like Twellow and Tweepi. Utilizing these tools, you can more easily identify users in your target audience as well as those users with the most influence. You can then build a list of individuals you need to be following, in hopes that they soon start following you as well.

TIP! Offer your customers the chance to respond to a survey about their social media usage. If your survey results suggest that customers spend a lot of time on social media sites, consider creating pages for your company.

Make sure your YouTube videos all have links to your primary website in your descriptions. Also, make sure your YouTube channel is tied to the rest of your social media presence using the appropriate buttons. It’s better to get YouTube members to subscribe to you on Twitter or Facebook, since they will share the videos that they like.

Social Media

TIP! A photo contest is a fun way to increase excitement and exposure of your products. Have your followers submit photos including your brand for a prize for the most creative.

You have just learned a handful of practical and useful tactics for developing an effective social media marketing strategy. Use these tips and make your presence known on all the social media websites. Social networks allow you to expand your business and reach out to more potential customers.

For The Most Up-to-date Knowledge About Social Media Marketing, Nothing Beats This Article

TIP! Whether you are writing a blog post title, preparing a tweet, or thinking of a Facebook post, create titles that are interesting, and make readers unable to resist clicking to your site or blog. Whenever your titles draw in people, you stand a better chance of convincing people to go the places you want.

Thanks to social media, people today interact in a completely different way than they did only a decade ago. Every day, people use sites such as Twitter or Facebook to post about their lives and share content from around the Internet. When used the right way, social media can make your business take off. Keep reading for smart ways to make the most of social media marketing.

TIP! Put a “retweet” button on each blog post. By placing the button at the top of posts, it will be easier for people to share the content with others on Twitter.

Use tweets that have rich content that are varied, if you’re using Twitter as a social media marketing strategy. Tweet tips or suggestions that are relevant to your product. By mixing these tweets in with those that boldly promote your business, your followers are more likely to stay interested in your tweets.

Social Media

TIP! If you join a social media site, tell your existing customers that you have done so. This allows them to come into the 21st century with you.

Devise a plan before attacking social media marketing. Make sure you plan out who is going to manage your pages, what specific layout you desire, and how much of your time you’re willing to invest. Establish time guidelines for each aspect of your campaign. Adhere to this plan and keep at it until you reach your desired level of social media success.

TIP! Social media marketing is all about social networking, so you need to tie your different sites together within the same network. Include links if you have a blog where your consumers can see you on Twitter, YouTube and also if they want to like you at Facebook.

Do you want to build a strong relationship with your customer base? A well-designed social media marketing strategy will allow your business to drive sales through its interactions with customers. Try to communicate with your customers and followers in a natural way when interacting on social media, just introduce yourself and your products to start. Your customers will show you the way from there.

TIP! Decide if a relationship with your customers is what you want. Simple marketing through social networks is what you should focus on if you are only interested in driving sales.

Allow customers to rate, comment and sort your items. By having these social media tools on your site, your consumers have the ability to participate in what you are trying to promote.

Social Media

TIP! Then share all of your updates at Twitter and mention people in your posts and use the @ symbol to do so. After the person gets a notice that they were mentioned in your tweet, it will be to their advantage to either reply or to turn around and “retweet” it to all of their own followers.

Use both email marketing and social media marketing. Add social media buttons to your emails. Say that customers should contact you there if they have questions they want you to answer personally. It is also possible to get people to sign up for your newsletter by including a link that leads people to visit the registration page.

TIP! Automatically tweet your blog posts by setting your Twitter account to do that. Including links in your blog to other bloggers content that is well written and interesting, can really help keep your readers happy and coming back.

Add a tag when posting on Twitter. Tags are preceded by the symbol # so your updates can appear in feeds of other users who subscribe to the same group. Make thoughtful selections of your hashtags and think of groups of which your target audience are interested.

TIP! You should do your homework about the many choices open to you in social media advertising before starting your campaign. Every social networking site has its differences and knowing these can be the key to success.

In conclusion, social media has changed human interaction. Twitter and Facebook let people share almost instantly. This is the kind of power that makes advertising with social media an effective tool for promotion when it is used properly. Don’t forget the tips here, and you will be a success with social media marketing.

Social Media Marketing Tips That Take Your Business To The Next Level

TIP! Put a Facebook “like” button on the top right corner of your blog. This can let people “like” you on your Facebook page.

I doubt you need to be told, but any time you launch a business, online or off, you are going to need some form of solid business plan ready to guide you along the right path. In any business plan built for today and the future, you’ll need to pull out the most advanced techniques possible for your social media marketing and consider how to use the more traditional methods in new ways.

TIP! It takes time and research to put together an effective plan for using social media as a marketing tool. You won’t attract tens of thousands of followers in a day.

Use caution when you’re hiring a marketing company for social media. Many of these businesses are preying on inexperienced owners of Internet marketing businesses with scams. These companies use proxy servers and registration bots to create thousands of accounts on Twitter, YouTube and Facebook. You will not have customers seeing your marketing though you are shown high view counts. Basically, the only thing you will be doing is spending money for false results.

TIP! In your website content, mention your social media efforts. For example, when you arrive at a milestone, like signing up your 1000th Twitter follower, you can write about it.

Always update your Twitter followers about any new posts you make on your blog, and place a “retweet” alongside your updates. Having this atop each post allows others to easily share the information through their Twitter accounts. It generates a lot more interest in how many people you can attract with whatever it is you are trying to say.

TIP! Try playing games on Facebook. Try to create a game that is relevant to your industry or products that your followers can play.

Add a share button for Facebook near the tops of blog posts. This enables visitors who read your content to immediately share it with their friends who might be interested. This will exponentially increase the number of potential visitors to your website, and thus increase sales.

Social Media Marketing

TIP! You should do your homework about the many choices open to you in social media advertising before starting your campaign. Know how each social networking website is different in order to make the most of each one.

If you want people to follow you on social media marketing, offer exclusive deals that may only be taken advantage of by doing so. If they’re noticing deals that they can’t get elsewhere on their page, they will pay a lot more attention to your social media marketing. This leads to them telling their friends, which costs you nothing.

TIP! Use tags when you are posting on Twitter. Tags allow your updates to show up in feeds of those who are subscribed to a certain group.

If you want to make the most out of your social media marketing strategy, try including email marketing in your campaign. At the end of your emails, include a Twitter or Facebook link and advise recipients that their questions will receive personal answers when posed on these websites. It is also a great idea to provide an option for subscribing to your newsletter in any email correspondence.

TIP! After creating an account with Yahoo!, browse Yahoo! Answers. This portion of the Yahoo website is a service that allows people to submit questions, which other users then answer.

All of these tips should make it easier for you build a stronger foundation for your business. Use them as you begin to develop a comprehensive social media marketing strategy. Running a social media marketing campaign takes a lot of hard work and dedication, but it is well worth it in the long run.

Tips To Aid In Social Media Marketing

TIP! If Twitter is part of your social marketing plan, write tweets that have interesting, compelling and varied content. Tweet both tips and suggestions related to what you have to offer.

When you are considering getting started with social media marketing, there are several vital points to consider. Social media sites can be a very effective way to market your business, if you know how to use them. Knowing where to start can be tough. Keep reading for ideas and insight to make the most of your social media marketing strategy.

TIP! Use caution when you’re hiring a marketing company for social media. Unfortunately, a number of these firms have fraudulent schemes running and they prey on the inexperience of others.

You should have regular interesting blogs. Adding the new content on a regular schedule will allow your readers to know when to check back. This is why so many people like newspapers and magazines. Be certain to have fresh, lively content to attract new and returning readers.

TIP! Put a “retweet” button on every blog post at the top. Having this atop each post allows others to easily share the information through their Twitter accounts.

Converse with your customers. When a customer provides feedback, the door toward conversation has opened and many businesses fail to acknowledge this. Expand upon their comments by talking to your customers. Be excited to learn about their needs, expectations, and how you can make your company even better.

Social Media

TIP! Invite all of your friends to your social media pages. They do not need to be interested in your business per se.

Until you can develop your own unique voice in the social media networking world, try following the ideas of others. For inspiration, you should analyze your competitors’ social media strategy until you are able to establish your own distinctive formula. Discover their social profiles. Analyze what they post, as well as the specials that they run.

TIP! Answer as many questions people throw your way as possible. Check your profile a couple of times each day so that you do not miss anything.

Stay humble! Your company might be big, but if you have a big ego, your social media campaign will be a big failure. Don’t ever assume that you have more power than your customer base and followers. At the end of the day, your customers are really the deciding factor as to the ultimate success of your business.

Social Media

TIP! In order to increase your customers’ desire towards your social media pages, have exclusive offers that they can only obtain by following you. For example, if you’re offering your product for a 50% discount and someone else is not, then you’re suddenly exclusive! You have the market cornered.

For success using social media, you must maintain regular activity. In order to succeed, you must socialize! This will increase followers and improve your social media marketing strategy. But don’t overwhelm people with updates; just casually make yourself visible so people know about you and can see that you’re active.

TIP! Write frequent Twitter posts to keep your updates from being lost within the feeds of your followers. The key to success on Twitter is by posting quality content frequently.

Buttons, widgets and other apps are your best friends when it comes to holding down a successful social media marketing campaign. Add it to your comments signature. You may want to consider adding a link between profiles so as to get your audience to find you on your other sites.

TIP! When utilizing advertisements to market on social media websites, you should take steps to make certain that the ads appear in locations on the website where they will get attention. When your ads are in bad places, then it makes it hard for you to get any attention from people, which can hurt your possibility of customers or followers.

You should do your homework about the many choices open to you in social media advertising before starting your campaign. No two social networking sites are the same, and familiarizing yourself with their differences will aid you in getting the most out of them. One site may work better for you than others and may need more of your time.

TIP! Keep track of your progress. Compare your progress, including number of followers per week and number of conversions, to industry standards to see how you are doing.

Finding the right way to promote your business through social media marketing will help to increase your company’s visibility. When your business is visible and accessible through the social networks, it will successfully grow. Continue to seek information to assist you, and use the great advice you learned here to get you started.

Social Media Marketing Can Make The Difference

TIP! Include a re-tweet option on every post to your blog. By doing this, others can share your blog more easily with others through Twitter.

Many companies use social networks to promote their products and interact with their customers. You can promote your service or product easily, with little to no cost. The following article will give you some useful tips on this kind of marketing.

TIP! You need to have a “like box” on your blog that is linked to Facebook. This allows people to “like” you on Facebook.

Create a strategy prior to starting with social media marketing. Make sure you plan out who is going to manage your pages, what specific layout you desire, and how much of your time you’re willing to invest. As with other marketing campaigns, you must establish a timeline in which you hope to reach your goals. Stay committed to your plans, and you will be a social media marketing success.

TIP! Include YouTube in your arsenal of social media marketing tactics to attract a target audience. YouTube users are generally better leads because they have generally already seen a video you have posted, and won’t click on your links unless they like what they see.

Really look at what a successful social media marketing strategy will require. Save your money and time by choosing one solid social trend and committing to making it pay off. Lay out your strategy before you make any commitments and include every avenue of marketing you wish to use.

TIP! Always give users a way to follow you and your business on popular social media websites. The majority of Internet users make good use of social media sites daily.

Always ensure that you add new content regularly. People who use social media sites thrive on constant streams of information, so failing to update frequently will quickly lose you followers. Try to provide updates a few times a week.

TIP! You should put your email and social media marketing together. Add a link to your Facebook and Twitter profile in the signature of the emails you send and let people know they can use these sites to ask questions.

Social media is a great way to enhance the user-friendliness of your storefront. Additionally to your website, you can make a Fecebook store that will be accessible from any posts you make. Many Facebook users prefer to remain on the site while browsing, so this option allows them to see and even purchase your products without leaving Facebook. This can let them have easier access to your products, without making them leave Facebook and go to your site.

Social Media Marketing

TIP! Social media marketing is all about social interaction, so don’t neglect to speak with people on a face-to-face basis. Or PC-to-PC, more accurately.

Responding to reviews and comments quickly and professionally must be part of your social media marketing strategy. This can help you save your social media marketing venture. It is particularly important that you respond to negative reviews and comments. If such posts are left to fester, they can damage your brand. Responding to negative comments immediately can help demonstrate your commitment to customer service, and help your reputation.

TIP! When planning your social media marketing strategy, be aware that people yearn to be heard, and want validation that you are paying attention. In the business world, it’s important to remember that for every one customer who feels a certain way, there are 5 more who feel the same, but they just haven’t spoken up.

Facebook makes it very easy for your followers to share your content. When a person comments on a post on your page, all of their friends can see it. Encourage people to participate and engage with each other.

TIP! Make sure that while using social media, you stay as professional as possible. Mistakes happen, and when they do, you want to limit the damage by catching them quickly.

You need to handle negativity and complaints on social media appropriately if you have social media pages available for customer feedback. When your follows like you it’s great, but people will complain as well. Do not ignore them but answer them and try to make them happy.

TIP! Harnessing social media for marketing purposes can create more hype for one’s business. Business also benefits when customers share product reviews and other information with their friends and contacts.

It only takes a small investment to get your company onto social media and engaging in powerful marketing campaigns. You can expand your business and take advantage of the vast audiences generated by social media’s popularity when you put this article’s tips and advice into practice.