Most start-ups don’t last. The reputation of those businesses is but one reason for this high rate of failure. However, it is very important that you pay strict attention to your reputation, and always maintain a positive one.
When dealing with negative feedback about your business, a good offense is the best defensive strategy. Be sure you’re getting lots of feedback and reactions that are positive, and the negative feedback will fall back. Keep updating with fresh, positive content to make anything negative slip down the search results.
Social Media
Be sure you’re keeping an eye on social media. Most customers will expect companies to answer questions on social media websites. Reply promptly if you can. Because most enterprises do not respond so quickly, you are sure to stand apart.
Keep sales or secret promotions quiet. If you offer compensation for a complaint, this is even more important. You don’t want those “freebies” getting around, because other people will want in on the deal, too.
Know where you customers are likely to be. Hang out in the same coffee shop as they do. By following your customers’ habits, you know them more closely and can provide better service. Lots of folks like interacting in social environments and will be far more receptive.
If you don’t have the time or resources, find a company to manage your reputation. On a daily basis you will be handling most of it yourself, but nowadays, there’s a lot of social media and Internet interactions that need to be monitored also. Having extra eyes can make a big difference.
Your business should have clearly defined boundaries in terms of what customers can expect from you. This means to be upfront with your customers. If there’s a mistake that gets made, you need to know how to handle it well. You’ll develop a good reputation by always being as transparent as possible.
It’s crucial to get control of your company’s reputation. Staying in control of your reputation will ensure small issues don’t turn into game enders. These ideas should have helped give you some ways to manage your reputation.