These days, the old marketing ways are not enough. Among the most innovative ways to achieve marketing success involves social media, but it is necessary to have a good understanding of the process. These suggestions should help you along the way.
Social Media
Offer special opportunities and discounts to those who follow you on social media. Entice your customers with something unique, something that they can’t find anywhere else. You could organize contests, give out free prizes, or offer rewards to your best customers. If this doesn’t appeal to you, offer an exclusive item or savings for your social media fans instead. You can also have announcements that are made specifically on social media websites.
Put social network widgets on your website to help advertise your social media sites. Widgets are great tools that can rapidly increase visibility of site. A widget will also let the visitors share your page directly from your site.
In order to maximize the benefits of your marketing efforts in social media, you have to provide responses to comments and reviews in a timely and professional fashion. This could easily end up being the difference between a great social media marketing campaign and a campaign that is a failure. It is very important to communicate regarding any reviews, especially if they are negative. Ignoring complaints and suggestions could compromise your brand’s integrity in the eyes of your customers. Responding to negative comments immediately can help demonstrate your commitment to customer service, and help your reputation.
Facebook games can be a great way to attract attention. It is fairly simple to develop a game that is tailored specifically to your products or your industry as a whole. Some games have gone viral and turned into very successful ventures for many companies and brands. If you have the funds to have a professional game designer work on a game for your business, then you can reap the rewards by sharing it on Facebook.
You can have posts to your blog show up on LinkedIn by using the application for blog feed. Every time you post an article, it will be shared on LinkedIn. This will not only save time, but will also garner you more exposure.
Make Facebook or Foursquare friends into customers by working your profile in a professional, yet engaging way. You can post news and announcements about discounts, openings of new stores or other information that may be of interest to your readers. Put printable coupons on your Facebook page to lure your Facebook friends into your stores. Make it worth their while to add you as a Facebook friend.
Practice patience. People should trust what you’re doing and whatever it is you are trying to sell. Just slow down and win them over one at a time. You’ll be surprised at how many people you do make a mark on by simply concentrating on one person’s problems or ideas.
Social Media
Social media marketing is an exciting new method of promoting your business, but you’ve got to have the right techniques in place to be successful. Use the ideas in this piece and you will see amazing results through social media that you may not have thought possible.