Mobile marketing introduces your services and products to a wider, untapped audience. Today, most people have a mobile device, which may include a smart phone, tablet or similar gear.
Begin your efforts with the acquisition of phone numbers for your database. You want to always include cell numbers in a database for mobile marketing, but other information is also important. Make sure you get your customers’ permission before you add anything. You can do this by having your customer fill out a web form, or by having him text you using a specified code that you had provided.
Don’t send random messages to your customers. Make sure you are giving your customers relevant and interesting content. There have been mobile marketing campaigns that failed because customers began getting random texts from a business. Customers expect to receive information from you, not humorous messages that a close friend might send.
Qr Code
For the most technologically savvy customers, include QR codes on all printed advertisements. If your customer has a smartphone, they can use these codes to unlock special content or deals. You should include the QR code on everything – catalogs, brochures, business cards and posters. When a customer has a genuine interest in your service or product, it is possible for him or her to get more information right away when a QR code is in place.
Your mobile domain should strive to say as much as possible with as little as possible. Using lengthy landing and product pages, with keyword-stuffed text that goes on and on, will not work well. You have to get right to the point and make it short when using mobile marketing.
As long as the demand increases for mobile devices, mobile marketing will keep growing. Most already own a cellphone, and at a not to distant point in the future, everyone will. A quality mobile marketing campaign can be the most effective way to reach those consumers. These tips will help you stay ahead of your competition and allow you to stay in contact your clients. Best of luck to you!
