There are a wide variety of mobile marketing strategies available so you might be wondering where the the best place to start is. The following tips will bring mobile marketing into perspective and help you choose a viable strategy.
Begin by assembling a functioning database. Avoiding just adding cell phone numbers to your mobile marketing database. The reason is you must have their permission before you begin doing this. You can get permission through the web or by the reply of a code.
Never randomly message your customers. Respect your customers’ attention by always giving them useful content when you send out messages. Texting random phrases is the quickest way to kill a marketing campaign. You are not your customers’ friend. When you contact them, they want to know about your products.
If your customers are savvy when it comes to technology, you should always place QR codes on the printed material and advertisements that you will be sending to them. This makes it easier for smartphone users to gain quick access to your website or promotion. Put them on every printed marketing item, including business cards, catalogs, brochures and anything else. With a QR code, an interested customer can instantly find out more information about your products and services.
Mobile marketing content needs to be simple, concise, and to-the-point. They need to be able to understand and absorb your message in that brief period.
Write less but say more with the mobile content on your website. Long articles and pages that were written to add more keywords in are ineffective. In the mobile marketing universe, brevity is highly prized.
Though a variety of mobile marketing strategies exist, many are similar at their core. They differ based on their technology and application. Take a little time to do your research and test each idea out, then choose which will be best for your business.
